On Wednesday 27th February 2013, Nigerian Breweries, makers of Star Lager Beer, popularly referred to as ‘the people’s beer’ or ‘Shine shine bobo’ launched a first-of-its-kind mobile application called Star Music.
The formal launch, which took place at the Civic Center, Victoria Island Lagos drew the crème of the entertainment industry as they turned out to witness the arrival of Star Music.
The ‘digital’ event also provided guests a first hand view of the new mobile service through a facility demonstration of the application.
Nigerian Breweries’ Marketing Director, Walter Drenth, noted that Star Music is a culmination of years of careful planning and research as the company sought out ways to continually engage its consumers. “At Star, we’ve always believed that our consumers are truly at the core of our business. We are very excited by the introduction of our new mobile application and see it as one of the many ways we have chosen to positively engage music consumers in Nigeria.”
“Star Music is a two-way interactive App that will completely change the way consumers experience music from now on. We’re partnering with some of the biggest names in entertainment MTV BASE and Nigerian Entertainment Today – so users can watch videos, stream and download their favourite songs, create their own playlists, enjoy breaking news on their favourite stars while interacting and sharing the fun with each other. Of course there’ll be so much more to offer as well so consumers can always look forward to each new day with Star Music.” he added.
Check out some photos from the launch: