International fabric brand, Vlisco, recently teamed up with fashion website, Style Vitae to celebrate the brand’s uniqueness, creativity and complete interpretation of the true African fabric with the “A Christmas to Remember” campaign.
To crown the campaign, they Vlisco & Style Vitae hosted fashion bloggers, designers, customers, style connoisseurs and more industry pros to its Vlicso Style Sunday at the poolside, Blowfish Hotel, Victoria Island, Lagos.
The Vlisco Style Sunday was a day set aside to appreciate, inspire and have fun in the spirit of Christmas.
According to Adaeze Alilonu (Marketing Manager, Vlisco Nigeria) – “The idea of the campaign was to show how versatile, fun and edgy Vlisco fabric is for men and women, this was depicted in the campaign creatively by Noble Igwe and his team.“
Guests in attendance walked away with fantastic outfits from the Vlisco Style vitae campaign and some with fabric from their new collection. The models for Style Vitae included Noble Igwe, Samantha Dimka, Bolanle Olukanni and Adaku Ufere.
Check out the campaign below;
Check out photos from the event;
Campaign Photography: Alistar Photography (Instagram: @AlistarPhotography)
Event Photographer: Kola Oshalusi (Instagram: @KolaOshalusi)
Designer: Moofa (Instagram: @MoofaDesigns)
Noble’s Outfit: Deco