RB (Reckitt Benckiser) has been in existence in Nigeria for more than 50 years with popular household brands such as Dettol, Harpic, JIK, Mortein, Durex, Strepsils, Gaviscon and Airwick. RB’s vision is a world where people are healthier and live better lives, with a purpose to make a difference by giving people innovative solutions for healthier lives and happier homes. Over the years, RB Nigeria, has been in collaboration with the Federal Ministry of Health, the Global Hygiene Council and the Nigerian Medical Association to actively and consistently promote the message of good health and hygiene in Nigeria.
In line with its vision, RB introduced the Dettol Multi Surface Cleaner in Nigeria, a revolutionary product which is the first of its kind in the surface-cleaning category. The Dettol Multi Surface Cleaner provides 10 times better cleaning and germ kill versus bleach and detergents while providing an all-day fragrance. Also, using Dettol Multi Surface Cleaner is more affordable and cheap compared to buying all other cleaning agents such as detergents and bleach separately. Dettol Multi Surface Cleaner can be used on all hard surfaces including tiles, marble, and granite, wood or cement floors to maintain a healthy and hygienic environment within the home.
The new product was introduced with a national Dettol Clean Naija campaign, which was initiated as a public awareness campaign to attract the attention of Nigerians to the problem of germs and best hygiene practices. For the campaign, the Dettol Clean Naija team went city by city cleaning key National establishments chosen via digital voting by Nigerians. Over One Million Nigerians responded to the campaign and voted for places which were significant to them. Some of the establishments voted for and cleaned include; The Braithwaite Memorial Specialist Hospital in Port Harcourt, Mapo Hall in Ibadan, the National Library in Abuja, Rumfa College in Kano and the National Stadium in Lagos.
Speaking at the final cleaning event at the National Stadium, Lagos, the General Manager, RB West Africa, Mr. Rahul Murgai stated that all of us would like to provide healthy lives to the ones we love and care, giving a complete protection against germs. This involves a process of cultivating best hygiene practices in Personal Care such as proper handwashing and body wash habits, as well as Surface Cleaning in our homes. This is why the Dettol Multi-Surface Cleaner has been introduced into Nigeria, to provide a true hygiene based ecosystem for the families.
Also speaking at the event, the Marketing Director, RB West Africa, Mr. Silivrili stated that “a startling fact is that 80 % of hygiene related illness are acquired at home, however while cleaning the surfaces, Nigerians have been using suboptimal solutions like detergents which does not kill germs or bleach which does not properly remove stains, and compromising on all-day fragrance”. He emphasized the uniqueness of Dettol Multi Surface Cleaner and reiterated its benefits in maintaining truly clean and hygienic homes, and all day fragrance.
According to Silivrili, “the Dettol Clean Naija Campaign would not have been completed without the cleaning of the National Stadium – a great edifice in Nigeria’s Centre of Excellence as a demonstration of our commitment to eradicating germs and keeping Nigeria clean”.