Chivas Regal, the world’s first luxury whisky, recently launched #ChivasDads – a father’s day campaign at the core of the brand essence ‘success with purpose’ and generosity. It celebrates male figures-mentors, friends, husbands who have been dependable in character and generous in spirit.
In partnership with Nigeria’s leading menswear designer, Mai Atafo, 3 lucky dads and their nominators would be treated to a full makeover which involves male grooming, bespoke tailoring, and sartorial advice and did we mention a photo shoot? What more could dad want?
Whether yours is a jetting setting dad or tech-addicted dad, share your fondest memories with us on social media (Facebook, Twitter & Instagram) by simply uploading pictures, videos, messages, tributes, memes with the hashtag #ChivasDads. You and that special man can partake in this special experience.
Also, the campaign extends to participating Shoprite, Spar and Game supermarkets where consumers can purchase a bottle of Chivas12, Chivas18 & Chivas25 and win special father’s day prizes, which includes specialized engraved bottles of the Chivas25 –the perfect gift idea to have dad smiling.
The 2016 Father’s Day campaign according to Samuel Odesanmi, Chivas Brand Manager is aimed at ‘celebrating men who exemplify the Chivas values. We are looking forward to reading these compelling stories and going a step further by rewarding these worthy men.