Many people have probably watched Òlòturé and forgotten about the movie, but watching it again, I can’t help but be in awe of the several lessons business owners can...
Almost every business owner’s dream is to get access to unlimited funding, however, some grant organizations like to know exactly what you need the funds for,...
Imagine watching your favourite TV show, then suddenly, several advertisements start playing right in the middle of the show, just when the plot of the story...
While many strategies can help you determine the right price for your product or service(s), the key to achieving success is to use a combination of...
“I don’t know what to say.” “I am scared of what people will think.” These are some of the thoughts that come to mind when you want...
The customer is always right is a well-known phrase coined by Harry Gordon Selfridge in 1909. As the founder of Selfridge’s department store in London, he...
As the founder of a fast-growing startup, you will no doubt have tons of responsibilities and processes to figure out. So, imagine being already overwhelmed, then...
Lagos is projected to become the twentieth largest city by population in the world by the year 2030. This could be because Lagos State attracts a...
With the pandemic, protests, and poor economy, so many businesses have folded up and some that are still managing to stay alive feel like they...
As the world continues to change, business owners need to adapt. Taking your business online offers your business an identity in the digital world that can...
According to the 80/20 rule, 20% of process defects will result in an 80% quality loss in your business. Simply put, the principle is telling us...
If you have a great product or service and no one knows about it, your business is as good as none.
If there’s one thing you should leave with, it is that service to customers results in business stability and sustainable growth.
Reaching your customers is an ongoing process as a business owner. A key element or a valuable reach strategy is having a plan and being consistent...
If your elevator speech is targeted at getting new customers, not investors, your market size won’t matter to your listeners. What will matter to customers is...
As a small business owner who is practically running the show alone - from decision making, marketing, accounting to payroll management, there comes a time in...
Sometimes, when people hear 'side hustle', they automatically think about owning a store where they sell clothes, wigs, shoes, etc. They also feel that a side...
If you want to build a loyal following, aim for various content types to make your page/business appealing. Using just a content type can bore your...
Business cards may seem like an old business networking tool, but it is still important in today's world as it helps define your brand properly and...
Please note that every startup’s story is different. However, I’d like you to remember this: “If your products or services are high-quality, solves your target market’s...
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