Everyone knows that business owners constantly face new challenges, and running a profitable business as a woman is demanding. In 2022, a lot happened in one...
“Every successful change management effort has an emotional angle to it. What you’re really trying to do is create buy-in from your team” – Dan Sirofoglia, CEO...
It is not news that the cost of raising money for a business keeps doubling due to inflation affecting every product in the country, yet, the...
The first step to understanding your role as a business owner is differentiating between personal and business finances. Mismanagement of your business funds will be why...
There was an emperor who loved new clothes so much that he bought them almost every day. One day, some swindlers posing as cloth weavers came...
How you treat your customers says a lot about your brand
Learn to network, make solid connections, and secure contacts that boost your business.
As startup founders, we tend to blur the lines between our personal and professional life. While this stems from the need to make the business work...
Running a business in a vastly competitive scene can be quite overwhelming, but when the right techniques are deployed, the business will thrive. As an entrepreneur,...
Many Nigerian businesses have one major problem: they have next to zero content online. This is probably the case with your business as well. You might...
The family is the smallest building block of society and it holds the utmost importance in a person’s life. It is a most powerful unit when...
A lot of people ask if they really need a website for their businesses, especially since their social media pages are doing well. My answer to...
Temi was a talented makeup artist but only her close family and friends got to experience her craft. She started her makeup business years ago but...
As I watched the Smart Money Woman Series on Netflix, I was positively triggered in several ways. The show touched me emotionally, psychologically, and mentally. It’s...
We’re getting closer to the end of the year and if you are a business owner like me, you may experience burnout if you don’t take...
“Hello Ife. I am thinking of starting a small business and I honestly don’t know what to do. My husband suggested I ask you based on...
If you are a business owner, it makes sense to build your brand on social media. Reaching large numbers is important. There’s around 3.96 billion users on social...
If you are an entrepreneur who used only Twitter to market your products or talk about your brand, the ban would definitely shake a lot...
As a small business owner, you most likely have to operate your business on a smaller budget than big companies, and an even smaller team. This...
Did you attract more customers to your business this month or did you lose them? To attract customers, you need to understand their mindset and what influences...
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