A compelling story should evolve over time. Whether that means updating a few minor details, writing a new chapter or overhauling it totally, you have to...
If you own a small business, here are a few marketing strategies to help keep your business up and running during this pandemic
When girls are armed with the right tool to succeed, they are given a leveled playing field to compete with the opposite sex. That is, they...
Good copy has rhythm. But there’s more to creating copy that flows nicely than you might think. Clever use of punctuation plays a huge role. It...
Do you often hear about brand identity but don’t know what it is about? Simply put, your brand identity is how your audience identifies your brand...
How many payment options do you have in your business? Would you choose online invoicing over paper invoicing?
Having established the relevance of influencers, does this mean any and every influencer with 'great following' should endorse your brand? Should you engage the hottest act...
Accountants are not magicians. There is no way we can know things when you don’t tell us. A lot of business owners tend to hoard information...
This year, whatever brand tone you adopt, the most important rule is to ensure that your brand tone is authentic. Trying to fake your voice is...
Quick money doesn’t mean a long-term profit if you’re doing work you’re not passionate about. People would eventually know. Before you implement a new trend, ensure...
You will make some mistakes, some of your plans would not go as you expected and things might even take an unexpected turn. You would need...
An excuse I have often heard these days is that, with the way the Nigerian economy has changed, people are anxious about their future. “Why take...
The stark truth is that if you disappoint your prospects at any stage of the funnel, not only would you lose that sale, but any potential...
Your profile says a lot about you and what you're offering, so you need to ensure it is communicating the right thing. Update your social media...
Ensure you respond to emails, messages, inquiries or complaints promptly and be easy to contact. Put simply: reliability and excellent customer service can turn customers into...
I must stress the importance of knowing the exact terms of the services to be paid for. The service agreement should ideally be a separate agreement...
As an entrepreneur, there are many funding options to consider; and understanding how to finance your business is an important decision that can have major consequences....
When we hit the 6th month of the year, it suddenly dawns that we are at the half year mark. It could lead could lead to...
Uche recently quit her Nine-to-five to launch her own health-food business. She makes and packages delicious Tigernut milk, and sells it from her online store and...
We could all do with a little more; more money, more time, more love, the list is endless. But as a business, you only really need...
Recent Comments