When the first season of Maltina Dance All, debuted across in 2006, it was no surprise that the show was an instant success as it was fresh, hip and all about uniting families together, now in its 6th season tagged The Most Spectacular, we highlight the journey so far as the grand finale is set to hold soon.
The show is the foremost experiential and sponsorship platform of the Maltina brand renowned for “sharing happiness”, promoting and enhancing family values and bonding between different families from cultures across the country.
The stage is now officially set for the epic dance battle which will showcase Nigeria’s best dancing families as the curtains fall on the Maltina Dance All (MDA) Family Reality Television Show Season 6.
The winning dance family will drive home a brand new car in addition to a cash prize of N 6 Million while the first and 2nd runner ups will take home N 1 Million and N 500, 000 respectively. The highly entertaining show is sponsored by Maltina, a premium non-alcoholic malt brand from the stable of Nigeria Breweries Plc.
After a rigorous screening and intensive competition process spanning more than a month, these five Nigerian families – The Efiokwu’s, Green’s, Eghove’s, Boyle’s and Zibe’s will battle it out for the coveted title of the triumphant winner at the grand finale taking place live at the Expo Center, Eko Hotel & Suites, Victoria Island, Lagos.
The race officially kicked off on Sunday 2nd September 2012 with 10 families, however, 5 families were unable tp survive the various dance styles that were introduced in the Maltina Dance All Academy including the Wazobia (Contemporary Nigerian dancing), Salsa, Pantomime, Gumboot, Hip-Hop and Contemporary African dance styles.
The 5 families that made it to this level were able to survive the 6 different dance styles. From the 10 families that made it to the academy, the first set to be evicted were the Ozirumba and Nwogwugwu families – according to a MDA rep, they failed to convince the judges after the Wazobia and Salsa performances. The Wazobia performances had placed the Ozurumba and Nwogwugwu families for eviction while the salsa performance placed the Okasia family as the only family up for possible eviction.
The second phase of the show was the contemporary African and Gumboot dances. After the performances the Amilo and Onyebuagu families were put up for possible eviction. They could however not survive at the eviction showdown and were asked to leave the academy after the gumboot performance. At the eviction show down, the four families came back to compete and the judges did what had never been done before in the history of the show – They saved 2 families, the Onyebuagu’s and Efiokwu’s – and gave the audience an opportunity to vote between the Amilo’s and Okasia’s. The live audience voted the Okasia family back into the academy and unfortunately eliminating the Amilo’s.
After the second eviction showdown, the families were introduced to the last two dance styles which will usher them to the grand finale – the Hip-Hop and Pantomime dance styles. Soon after the hip-hop performance, the Zibe’s and Okasia’s were put up for eviction, making it the third eviction nomination for the Okasia’s. After the Patomime performance, the Onyebuagu’s and Boyle’s were placed on possible eviction, the third time for the Boyle’s.
After failing to impress the judges, the Onyebuagu’s and Okasia’s, were evicted from the academy setting the stage for the five remaining families to compete for the grand prize.
Expressing their joy, the final 5 families promised to make it through the grand finale. Ifeoma Efiokwu, the representative of the Efiokwu’s promised to give her very best, saying “Being in the grand finale is a dream come true for my family and I and by the special grace of God. we are going to come out with our best dance ever”
Speaking on the Maltina brand and the dance show, Ngozi Nkwoji (Senior Brand Manager, Maltina) said they undertook the journey because the brand’s story has always been the story of “Sharing Happiness” within the Nigerian family and beyond with emphasis in the values of friendship, trust, togetherness and faithfulness. “It is all about bringing the entire family together in an atmosphere of friendship and bonding with other families so that as units they can share common problems and ideas effectively throughout their time at the Academy and beyond. We are very passionate about the family institution and we will do the little we can as a responsible corporate entity to ensure that the institution continues to remain relevant because a healthy and sound family system will resonate on the nation as a whole, the family unit is the bedrock of any society”.
She further said that Maltina is interested in equipping both parents and their children that come to the Academy to be relevant to the society they are moving into. “Our motive is to equip them effectively to confront and proffer solutions to some of the everyday challenges we face in life and for them to use what they garner in the Academy to help other families in the society and what better way to do it than through dance which is a concept that transcends tribe, religion, culture and what have you. Dancing has the capacity of drawing people together.”
On why the brand chose dance as its consumer engagement platform, Ngozi Nkwoji said dancing is a creative form of expression that transcends boundaries and it is also an art that almost everybody enjoys. She stated that this was the main reason the recently concluded auditions was done in such a way that all customers of the brand benefited through winning prizes or making it into the Academy. “Whatever we do is based on consumer research, it is what the customers want they get, we are very passionate about our customers and we want them to have unlimited fun, especially at the family level which is the bedrock of the society.”
Meet the Final 5 Families
WIN N 100,000 via the Maltina Online Dance Competition
Grab the chance of winning a whooping sum of N 100,000 through Maltina’s online dance competition.
To win, simply follow these steps;
- Download the Maltina Music here - http://bit.ly/OF3Qfs
- Record Your Video (60-90 Secs Long)
- Upload it on their Facebook Page – www.Facebook.com/MaltinaDanceAll or on their website www.MaltinaDanceAll.tv
Voila and you could win N 100,000 as well as tickets to the grand finale.
Check out a sample of the video below!
Advertorial – Sponsored Content