Connect with us


Diary of Richard the Fashion Boy: I Dream Of A Better Life



Richard AkusonWelcome to my world!
My name is Richard Akuson. My friends call me Richie and the more notorious ones – RiRi (even though I literally have nothing on Rihanna). I am 6-ft tall and probably the darkest person in every gathering. I used to mind, but now I don’t. It has become inconsequential to my being.

I’m in my 5th year studying for a Law degree and will be turning 22 on July 26th. And honestly? I’m truly apprehensive about that. Generally because I’d imagined that at 22: I’d have probably conquered the global fashion industry and most probably intimately dined with Karl Lagerfeld and Anna Wintour after my CFDA award win or the MET Gala – not because they’re the coolest persons on earth – but simply because I’d have gotten that much important.

But alas, I’ll be 22 in a matter of months, and really, the closest I’ve come to that is an exclusive interview with Karrueche Tran. See why time is of the essence and getting older is a lot harder for me than for most people I know?

I was born and brought up in Nasarawa State. I’m the second of 3 boys, my mum – an educator and my dad a public servant. My earliest meet with fashion would most definitely be those – ThisDay Style and Leadership’s Le Vogue magazines that were complimentary to my dad’s newspapers. With them I felt completely at home – and completely understood. I could finally tell what I wanted and who I wanted to be; an authority in fashion. They were escapism of sorts, until I could finally lay hands on Vogue (courtesy my good friend Ade Bakare at some point) and its likes.

Although I’m yet to win my CFDA award (or any award for that matter) or have that all-important dinner with Anna and Karl, 2016 has started-off on a properly good note for me. Add a new full-time job at BellaNaija to my periodic writing commitments at Marie Claire South Africa, Cosmopolitan Nigeria and Haute Fashion Africa, which in my opinion are all leading-up to that global domination.

So, until that dinner or award win, I’ll keep you updated with all of my life’s happenings: from my journey through self discovery, pursuit of happiness to global fashion domination

Dear Diary,
I have a confession to make.

I love the things of the world and I’m sick and tired of hiding and apologizing for that. Somehow that’s supposed to make me vain, shallow, etcetera. But I’m done acting as though I don’t care for the things that my eyes, body and soul crave for: those shiny – super expensive things that make my heart beat faster, and my breath ceases at the sight of them.

In part, the want for real luxury makes me want to do and be better, just so I can afford that one-of-a-kind red sole Louboutin or that Chopard wrist watch.

My desire hasn’t changed at all from back when I was only an impressionable young boy, flipping through the pages of magazines and wanting all of it.

Some of those childhood dreams have always included owning a home in New York – a luxury apartment by all means in the heart of Manhattan, a suite in The Ritz London and something nice and cute in Prague – just because of the way it rolls off my tongue; and just maybe – something with the view of the sea in the new Lagos. I want tons and tons of limited edition designer items, proper couture and a lifestyle befitting of a modern day aristocrat.

Or an heir.

But yes, I’ll definitely have some sort of limitless credit card that can get me the best yacht experience and a good first class flight experience must be a given. I’m not sure I want to own any private jet or yacht. That’ll make it all too easy and boring. I want to still be able to do all those things that’ll remind me of days like this, when I’m busy typing with a sore hand and sleepy eyes, after typing a ridiculously long Jurisprudence essay.

Talking about school. I hate school. I hated it since before I realized that I really did. But then again, I guess you can’t amount to a lot without it. Well, maybe you do, maybe you don’t. I just can’t take that chance.

But if I was some super-brainy tech wiz, I wouldn’t have bothered going to school at all – maybe the foundationals, but nothing beyond that. Maybe I’d have just stayed home and developed a frigging mind blowing tech app, that would have fetched me millions of $$ by now.

But let’s ride back to reality. I’m still here sharing these “stupid” thoughts, with total strangers who are most likely judging me already. “Shit, who d** fuck does he think he is?” – which I doubt I can really answer with convincing certainty myself (well, isn’t that the point of this whole journal – for self discovery?)
I just know that I want so much. Too much maybe. And somehow the little that I’ve done to further my get-rich-right scheme is probably the years that I’ve spent in school studying for a professional degree and being able to put words to paper.

I know, they aren’t enough. But everyday that I want, and I desire something, I get better at something new. Or just the same old things. Working tirelessly on reaching that goal.

Maybe I’ve spent too much of my growing up years watching movies or living in a bubble called dreams. But what’s a man without dreams?

Richard Akuson is founder at The PR Boy a boutique media and press relations agency for fashion, beauty and lifestyle brands with a specialty in raising the overall awareness of a brand, product or image of a company or person. Richard is also a weekly columnist at ('On The Catwalk' and 'Collection Conversations'), he's also a party host at The Front Row and a vlogger at Get Pink with Richard . Want to reach out? Follow @richardakuson on Instagram and @richardakuson on Twitter or send an email to [email protected]



    February 8, 2016 at 1:56 pm

    You will get there my brother….and i mean it.

  2. tola

    February 8, 2016 at 3:33 pm

    All that caught my eye is the “New full-time job @ Bella Naija”. Wow! Congrats.

  3. ElessarisElendil

    February 8, 2016 at 3:40 pm

    Riri did the bullies of the comment section make you remove “staunch feminist” from your bio?? You for ignore them nah.

    You don’t just dream you take concrete steps towards them, your Mama born pesin!???

  4. Nkem

    February 8, 2016 at 3:49 pm

    This is totally going to sound weird. There is just something about you that pulls at my heartstrings. You remind me a lot of my baby brother – young and soft, but trying so hard to be a man. You will become a man.

    I also LOVE the way you write. May you go far.

    And totally off point, may you come to know God 🙂

  5. Francis Lawani

    February 8, 2016 at 4:23 pm

    Beautiful piece again from the only Richard Akuson. But really … Vanity has nothing on you. You own the word

  6. Tosin

    February 8, 2016 at 4:47 pm

    the song that floated to me now, Sarah McLachlan breathing “doesn’t mean much, doesn’t mean anything…sweeeeet surrender”
    Have fun, write on, of course you’ll get there, I love you (too)

  7. Yougoboy!

    February 8, 2016 at 4:55 pm

    Richie, you are a great writer. You are also extremely driven, thus with hard work and perserverance you will make it for sure. Also, you will realize your law degree will come to good use when you reach that global domination. God uses everything for good, just stay at it; the good and bad times and all will come full circle. But, wait why was this pic on BN lightened? You darkness is rich, don’t let pple manipulate your color.

  8. yemi

    February 8, 2016 at 6:14 pm

    Love ur write up richie…. The sky is ur starting point wish u d very best

  9. Jennelle

    February 8, 2016 at 6:30 pm

    Soo cute bro! ??I finally senior U #xoxo

  10. Kender

    February 8, 2016 at 10:43 pm


  11. Aijay.....

    February 9, 2016 at 8:33 am


  12. maybel

    February 12, 2016 at 10:52 pm

    You may not know this Richie…but I admire your do not like school?hey you’re one of the smartest kid in class,know that today..

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tangerine Africa