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Inspired by Our “Troubling Times” See Tokyo James’ Autumn Winter ’17 Campaign called ‘End Times: Son of God



Tokyo James, Creative Director behind British Nigerian contemporary menswear brand, Tokyo James has released his new autumn winter 2017 campaign called ‘End Times: Son of God’. The campaign makes a bold statement with Tokyo James’ army of models pictured in branded helmets, and suits in leather and a lush green fabric in a print reminiscent of a soldier’s green camouflage uniform.

Here’s what the designer had to say;

It’s with great joy I share with you my Aw17 Campaign, inspired by the current Political and Economical Situation of the world, these are truly troubling times, the notion of freedom is a very fragile concept and something that we constantly need to fight to protect, because what binds us all together is love and our humanity, regardless of our race, religion, gender or sexuality.

If the freedom of any of us is at risk then the freedom of all of us is at risk. I would like to thank every one that believes and supports me, and thank you to my costumer without you this wouldn’t be possible.

See the campaign

Photography: Anika Molnár | @molnaranika
Styling: Owethu Mentoor | @owethumentoor_pose
Models: @bythenameofjosh, @freshprince_, @gabufords and @davidsmaruj



    March 30, 2017 at 7:31 am

    Too western ???

    • hrm

      March 31, 2017 at 9:38 pm

      uncle its 2017….. u sound retarded

  2. Yes!

    March 30, 2017 at 11:16 am

    Very well shot campaign!

  3. Baby gurl

    March 30, 2017 at 8:13 pm

    I am a woman but I want to wear Tokyo James!!! Tew mush!!!

  4. Remi Tulker

    March 30, 2017 at 9:06 pm

    This campaign can pass for a GQ editorial…its has this Wow effect.

  5. Nv

    March 31, 2017 at 11:31 am

    Never thought I’d see a leather suit this fitted. But in this terrible heat, just looking at them is making my skin react.

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