Ife Durosinmi-Etti – The Relatable Entrepreneur – is our #BellaNaijaWCW this Week!

Our #BellaNaijaWCW this week Ife Durosinmi-Etti is an author, entrepreneur and a sales and marketing expert with over a decade experience across fashion, marketing and manufacturing industries.

She holds a bachelor’s degree in Biochemistry from Covenant University, Nigeria, and an MBA in Global Business from Coventry University.

Ife started her career as an operations analyst in a bank in Nigeria during her mandatory one-year National Youth Service.

She volunteered with the British Red Cross at the time she was completing her MBA and joined a British multinational retailing company headquartered in London.

She moved back to Nigeria in 2012 and joined Nigerian Breweries (Heineken Operating Company in Nigeria) as a Young African Talent (YAT) and transitioned to their Corporate Communications Department as Corporate Social Responsibility and Sustainability Support Manager.

In 2015, Ife decided to bridge a gap in the furniture market for newborns and together with Olamide Olatunbosun, founded Parliamo Bambini, a baby and child furniture company with products manufactured locally.

In 2016, Parliamo Bambini was selected by the Tony Elumelu Foundation for its Tony Elumelu Entrepreneurship Program as one of the companies whose idea can transform Africa.

Parliamo Bambini is also the winner of the Jumia Super Startup Competition in 2017 In the same year, Ife was also selected as a Global Shaper of the World Economic Forum.

She has been selected as a mentor on one of Young African Leaderships Initiative (YALI)’s programmes and has been a panelist at Harvard University’s African Development Conference discussing the role of women in democracy and how it impacts on business in Africa.

Ife is the author of “Accessing Grants for Startups,” a book that shows the opportunities available locally and internationally for entrepreneurs in Africa that can help take their businesses to the next level.

Ife is also an associate member of the Advertising Practitioners Council of Nigeria (APCON).

Ife is also one of the Leading Ladies Africa’s 100 Most Inspiring Women in Nigeria for 2019.