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Oyinkansola Ohiro: Is Brand-Loyalty Putting a Dent In Your Pocket?

If in your low you can do away with your brand names, why can’t you cut down on these brands when you are on your high? Cutting down will help you save extra cash.



WorriedWhy are youths so brand-loyal? I remember when I wanted to get a new phone some months ago. I was stuck between my love for the iPhone, and any other phone. It got to a point we had a big debate in my unit.

Social media plays a crazy part in this, since it can be fun to tag and share items you buy or places you go. But all that loyalty could be costing you money (imagine me considering buying a phone worth 360k. *in my mum’s voice* Owo Ile!)

While you may have good reasons – quality, for instance – for choosing certain brand name items, there are tons of other items for which you could choose generic name brands and save money without compromising on quality.

It’s an open secret that generic “private label” or store brands are sometimes made by the same companies turning out branded products. I remember when a picture of Femi Otedola surfaced sometime last year and everyone picked out his palasa Nokia phone. Ah, a whole oga like him. He definitely could afford a phone of 1 million, but he decided a small one wasn’t bad.

Identify what’s important to you and what you’re willing to sacrifice, then buy known brand names for the stuff you care about;  go generic for everything else.

Have you realised that when you are broke you can do without some branded names? Let’s get real, guys. When you go broke you reduce the amount of airtime you buy, you don’t go to that fancy restaurant that you love, you end up not traveling to Dubai but find fun in Lagos or an Africa country.

If in your low you can do away with your brand names, why can’t you cut down on these brands when you are on your high? Cutting down will help you save extra cash.

What brands can you do without?

My name is Oyinkansola Ohiro. I am a Chartered Accountant (ACCA) and a Savings/Budget Coach (Founder of Girl Means Business (GMB)). GMB was born based on my passion to teach young adults that savings can be fun (to provide financial resources and guidance in a creative and non-judgmental way). Growing up, no one ever talked about money or how to save. Instead, everything we heard was more like "Give me that money your uncle gave you, let me help you keep it' or "Why did you spend all that money' or 'Don't you know you should not spend so much!" It is rare that a conversation around personal finance comes up for you at home, with friends, at work and even in our school systems (consistently). As a result of this, I decided to fill in the gaps. So here we are,join me in this journey to talk about money'' My instagram page is called: @Girlmeansbusiness_


  1. Ololade Adebayo

    July 19, 2019 at 12:06 pm

    osheyyyyy. baby girl on BellaNaija

    • Olanrewaju Adewusi

      July 20, 2019 at 4:11 pm

      This Is Just Too Realistically Fantastic!

  2. Tolu Ohiro

    July 19, 2019 at 3:04 pm

    Food for thought. All balls down to honesty. Funny how little decisions are still influenced by social media, without us even realizing.

  3. Helen Ogundipe

    July 19, 2019 at 4:00 pm

    Great write up…


    July 19, 2019 at 4:33 pm

    You go girl. Tell us! More wisdom! Bless!

  5. Teniola

    July 19, 2019 at 4:36 pm

    Fantastic write up….. this is so true. But then to think about it…. some of us are just following the crowd.

  6. Deeeee

    July 19, 2019 at 5:59 pm

    Oh well! Some of us are not being influenced by social media, being loyal to a brand or following the crowd fa, we simply just need these things. I need an iPhone now because of its features and how it can help me do what I love.

  7. Noah

    July 19, 2019 at 8:21 pm

    You said it all ‘we are brand loyal’ and that’s because most of us measure our success or self worth based on the brands we use. As for me though, I don’t have a particular brand I deal with, so far the one I got can serve its purpose

  8. Teey

    July 19, 2019 at 8:58 pm

    I really love the iphone and it has nothing to do with brand name it’s just because of the quality which I even feel is no longer as great since Steve jobbs died. i am still using my Ipod of 10 years and it serves me well. that’s how great the quality of apple products used to be. I never used a blackberry because the performance was really bad and i couldnt stand the incessant freezing or the phone suddenly going off as i can be quite impatient. However, im not loyal to any brand – ive used a samsung and a techno phone at a time when an iphone was a luxury. There’s no brand i cant do without.

  9. Fleur

    July 20, 2019 at 11:59 pm

    Honestly, I started buying Samsung because I had problems with the monopoly-Centered business model of Apple. Then I fell in love with the note because of the Pen. Never cared for any other brand or model after that.

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