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Designed for the Nigerian Woman! Fashion Brand, Eve & Tribe makes Jumia Debut



Jumia introduces fashion brand Eve & Tribe - BellaNaija - August2014002

It is no secret that fashion is a huge part of every Nigerian woman’s life, and Jumia has brought yet another lifestyle notation with a brand partnership with top Nigeria brand, Eve & Tribe.

Eve & Tribe is designed for today’s contemporary woman — the woman who values her independence and individuality, who wants to create a personal style and experience of her own, at prices that suit her budget. As noted by top fashion & style bloggers on We Love Style, Eve & Tribe’s designs are intelligent without breaking the bank.

This proudly Nigerian brand brings together a colorful collection with over 50 inspiring pieces with affordable price tags with each fitting every woman’s style preference,” stated Funmi Daniel ( Head of Fashion, Jumia).

Jumia introduces fashion brand Eve & Tribe - BellaNaija - August2014001

When asked about their brand Eve & Tribe’s Founders said: “Yes…we know we can sell our stuff for far more, BUT we simply choose not to. We want to be to the Nigerian woman, what Zara was to the Spanish woman; value-for-money high-fashion that you feel and look good wearing, because it was designed with you (and your hips – curves) in mind.

Jumia introduces fashion brand Eve & Tribe - BellaNaija - August2014003

Join the fashion movement. Start shopping proudly Nigerian brand, eve & tribe on Jumia today.

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    August 19, 2014 at 12:33 pm

    Finally a wearable and affordable Nigerian clothing brand! Great job!

  2. @edDREAMZ

    August 19, 2014 at 1:11 pm

    Is not that the dresses are not beautifull but money is the problem…..

  3. sum1special

    August 19, 2014 at 1:29 pm

    Hope they are affordable?

  4. theisokogirl

    August 19, 2014 at 2:22 pm

    this is rukky simone turned/rebranded to eve and tribe,preferred their previous name though

  5. Fols

    August 19, 2014 at 5:03 pm

    Hmmm…not gonna lie, I really like the designs for Eve & Tribe. I just bought 3 of them online at Jumia. I like the prints, the cut, the contemporary African aesthetic and above all, the price. None of their items is more than 9k. I’m a fan.

  6. Dee

    August 20, 2014 at 9:12 am

    Very similar to Grey. Preferred the “Rukky Simone” name as well.

  7. tina

    August 20, 2014 at 10:28 am

    Luv their collections,pls were can I locate eve and tribe in abuja

    • Funmi

      August 20, 2014 at 2:35 pm

      Hi Tina, you can buy the collection online at

  8. Azzez

    August 20, 2014 at 2:03 pm

    Affordable maybe, Generic YES!!! Could be anyone’s designs, nothing stands out.

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