Are you adventurous? Do you like to unwind and experience new relaxation spots in your city that are out of this World? Your best bet is to hook on to the Heineken®’ new cities of the World campaign to inspire your quest for adventure and new experience; you’ll be surprised that there are loads of spots in your city that you are yet to discover.
Bent on ensuring you have the best, “the world’s leading international premium lager beer” has put together its latest global campaign, “Cities of the World” just for you. It aims to inspire men to live worldly, new adventures by unlocking the secrets of their cities. The fully integrated campaign includes a 2 minute TVC, on-line activation and special edition Heineken® bottles.
The latest TVC, “The City”, is the seventh film in “The Legends” series featuring Men of the World who are pushed to discover their limits and go beyond them. Created by Heineken, in partnership with Wieden + Kennedy Amsterdam, its main character embarks on an adventure by following a set of business cards lost by a beautiful woman, Eve, with each card uncovering surprising and hidden venues in his city. The TVC is a reminder to Men of the World that every great city offers an endless adventure within its sky-scraping towers and neon lit streets. It reinforces the notion that men should never stop exploring their own urban backyard. “The City” TVC started airing in Nigeria on the 21st of July and can be viewed via this link (http://youthttp://youtu.be/OUlCqKghdic).
Consumers that desire to explore the full experience can buy three bottles of the special edition of 33cl from select bars in Lagos, Port-Harcourt, Abuja, Enugu, Owerri and Warri from Friday 24th October 2014 to win special gifts & special prizes. They will be presented with a coaster which they have to peel off to reveal their exciting city prizes.
Consumers can also explore the Twitter-based @Wherenext service to help explore new experiences of their cities. @wherenext reads the pulse of a city by using real-time location-based social activity to show where is hot and guide ‘urbanites’ to new adventures off their beaten track. The real-time recommendations engine will help consumers answer that eternal night-out question, “Where next?”
Follow the @Wherenext handle on Twitter and tweet @Wherenext and your location e.g @wherenext Lagos; and it will automatically read the pulse of their city by using real-time location-based social activity to show where is hot and guide ‘urbanites’ to new adventures off their beaten track.
The real-time activity will also be provided on a mobile responsive website www.heineken.com/openyourcity for access to all consumers.
The Senior Brand Manager Heineken, Ngozi Nkwoji enjoin consumers who intend to enjoy “Cities of the World” with Heineken to follow the brand on Twitter @Heineken_NG, visit the Heineken Facebook page (www.facebook.com/Heineken) and watch “The City” on the Heineken YouTube Channel http://youthttp://youtu.be/OUlCqKghdic.
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