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A Fashion First for Nigeria? House of Marie presents its Rainy 2015 Collection – “Ethan’s Frame”

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House of Marie Ethan's Frame Collection - Bellanaija - April2015001 (11)

Nigerian womenswear brand, House of Marie is going against the grain of the fashion industry with this collection!

Tagged their Rainy 2015 collection, the brand presents a selection of prints, asymmetrical hemlines, architectural influences and more in its “Ethan’s Frame” collection lookbook.

The brand decided to deviate from the regular Autumn/Winter and Spring/Summer season instead to honour the climatic realities of the country.

The mood board is reflective of key concepts that inspired the collection like asymmetric architecture, a frame within a frame and the basic idea of inception; and created the pieces based on creative and artistic inception anchored by a use of strong asymmetry.

As a brand that loves colour, HOM brings the colour of rain through in muted tones and palettes this season. True to its inspiration, the collection features a variety of fabrics and textures bordered by contrasting textures and fabrics.

See the collection below;

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Photo Credit
Photographer : Uche James Iroha (Instagram: @UcheJamesIroha)
Stylist : Ifeoma Odogwu (Instagram: @HyperFashun)
Makeup Artist : Kechika Obianeli (Instagram: @KalidoraArtistry)
Models: Bertha Amuga (Instagram: @IAmBerthaAmuga) & Oby Anadu (Instagram: @ObyAnadu)

To find out more about the brand, visit www.houseofmarienigeria.com | Follow them on Instagram: @HouseofMarie_NG

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

20 Comments

  1. hon

    April 24, 2015 at 3:39 pm

    classy. very nice wears… really good for this rainy season

  2. AlmondEyes

    April 24, 2015 at 3:40 pm

    This should have done a long time ago, so kudos to them. For years , I’ve always wondered about Nigerian-based brands doing fall, winter, spring, summer collections when we no even get such seasons. It’s realistic and it also gives the designers more time to put together a cohesive and beautiful collection.

  3. Call Me Gorgeous..

    April 24, 2015 at 4:05 pm

    Well done…I can see myself totally rocking all of them.
    Proudly made in Nigeria..let us support our own!

  4. Bleed Blue

    April 24, 2015 at 4:46 pm

    Been to the website. Checked out their instagram, Clearly I’m keen. Trying to get an idea of prices. These pieces look good. But one must know how one’s wallet will be impacted by a purchase.

    And by the way, on their blog, I got a glimpse of the head designer, a guy called Ethan (hence the name of the collection I’m guessing)…and by Jove he’s one good looking brother!

    Okay, prices pleeeeeaaaase!!!

    • Observer

      April 25, 2015 at 6:43 am

      Haha! So you went to scope the designer!! Heaux! Just kidding. He’s hot sha. It’s a luxury brand so I’m guessing you’ll be paying a bit more than the average price point for the clothes .

  5. Marc Francis of Chelsea

    April 24, 2015 at 4:49 pm

    Complete trash. What will be the difference between “rainy season” clothes and “dry season”? How will you market your business internationally? A very cheap attempt at making waves. That silk jumpsuit is an eyesore. Good eye for prints though.

    • Ginika

      April 24, 2015 at 5:26 pm

      Very harsh words Mister or is it Miss? Rainy season means wet roads, muddy roads (in certain areas), slight chills in the mornings and evenings, overcasts etc. I would presume that the major differences in these seasons, for these collections would be the type of fabrics and the choice of colours. I wish more designers would run with this idea. Designers producing collections based on the seasons, J’ADORE!!!

      Imagine it, rain boats/wellingtons, the use of cashmere, light knit wears, silk, lots of dark colours and of course the incorporation of our very own prints! Just imagine! Super stoked!

    • lanre gal

      April 24, 2015 at 5:49 pm

      My dear Marc Francis of chelsea,you words are harsh. This is someone hardwork,sleepless nights… Pls,if you can’t appreciate or overlook don’t
      utter words that will bring down other people’s work,its not fair…pls ehn

  6. Ginika

    April 24, 2015 at 5:28 pm

    Our very own collections based on our seasons, rainy season, hamattan and dry season or would we call it summer?

    • lisa

      May 4, 2015 at 1:47 pm

      Focus on being original with your designs, not creating clothes for a season that does not exist internationally . Vogue will not be requesting for rainy season pieces , but if your focus is to stay in thisday style for the rest of your life , COOL STUFF.

  7. bruno

    April 24, 2015 at 5:37 pm

    this was clearly my idea, i gave a suggestion some few weeks ago, advising naija fashion designers to create a raining season and dry/Harmattan season collection, instead of the usual fall winter summer autumn

    bellanaija u are my witness, I came up with this idea.

    nigerians love to steal other people’s ideas. nigerians love to steal from creative people, why? (crying).there’s nothing I can do about it. I am filled with rage. LOOOOL.

    so many of you designers are just trolling the comment section to steal someone else’s ideas. continu ( mama peace voice )

    from today onwards I will keep my ideas and suggestions to my self. bunch of thieves. tufia.
    LOOOOOOOOOL.

    • Clearly "I TOO KNOW"

      April 24, 2015 at 7:30 pm

      It is not “CLEARLY” your idea bruno!

      Take a chill pill! You’re not that impressionable, just sometimes controversial with your opinions and ideologies… Everybody loves the dramatic one

      A-lot of people have made that suggestion before, from time memorable!

    • bruno

      April 24, 2015 at 9:20 pm

      EXCUSE ME? did u just call me “dramatic”
      oh no you didn’t (flipping my weave).

      oya mention the persons who made the suggestion about creating a raining season and dry season collection.

      nigerians are the least creative people all they do is copy and steal from creative minds like me.

    • David Nwachukwu

      April 26, 2015 at 12:05 pm

      @bruno you did not come up with the idea, no tangle ya weave abeg. Many fashion bloggers and writers have stressed this dating as far back as 5 years ago (in thisday style for example) also check out Edwin Okolo’s article for omogemura.com’s September issue last year. As well as Samantha Dimka of stylevitae also stressing this on ebony life tv’s the spot last year. So bruno calm down. It’s a good thing you’re concerned about the Nigerian fashion though, it means you are championing the growth and we need more of that.

  8. Uuu

    April 24, 2015 at 5:42 pm

    Pros….The talent is there
    Cons….bad finishing

  9. bruno

    April 24, 2015 at 9:18 pm

    EXCUSE ME? did u just call me “dramatic”
    oh no you didn’t (flipping my weave).

    oya mention the persons who made the suggestion about creating a raining season and dry season collection.

    nigerians are the least creative people all they do is copy and steal from creative minds like me.

  10. ice

    April 25, 2015 at 1:45 pm

    [email protected] ‘flipping your weaves’LOL.

  11. Tosin

    April 25, 2015 at 6:54 pm

    interesting clothes.

  12. @HashimAyy

    April 28, 2015 at 10:39 pm

    These are just perfect. Very beautifully & elegantly designed. The way in which they’re tailored most certainly look very forward and bring out the uniqueness to the garments surface in every aspect I can imagine. Brilliant work Ethan, I’m very proud to say the least!

    – Hashim, UK

  13. HRH

    May 11, 2015 at 3:19 pm

    Good to know there is consideration for our local situation and requirements. Very nice collection of wearable clothing.
    I’m new to Nigerian fashion brands, but inspired. Aren’t these clothes sold locally? Why the fuss about them not being internationally marketable?

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