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LG Electronics introduces P-Star1 5 Door Refrigerator into Nigerian Market

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P-STAR 1 WITH LG LOG
For many households, the need to preserve food is very important, and the refrigerator is one of the most important pieces of equipment in the home for keeping foods safe; we are instantly reminded of its importance in our daily lives when power goes off or the unit fails, putting our food’s safety in jeopardy. In a great way, refrigeration slows bacterial growth. This concern is what sparked the introduction of the P-Star1, 5 Door Refrigerator by LG Electronics, a global leader in Home Appliances and Consumer Electronics.

Aimed at reinventing the concept of food hygiene and elevating consumer lifestyle, LG Electronics new P-Star1 5 Door Refrigerator which comes with an Inverter Linear compressor helps keep food fresher for longer and it is also backed up with 10 year warranty on the compressor. LG’s P-Star1 5 Door refrigerators with the innovative Hygiene Fresh+ TM automatically cleans and purifies its internal air ensuring that the air inside is kept fresh and hygienic.

Speaking on the new product, General Manger, Home Appliances division, LG Electronics, West Africa operations, Hyunwoo Jung said: “In the pursuit of a higher quality of life, over the years LG refrigerators have been popular with consumers of all ages. The LG P-Star1 with a new design concept totally changes the perception of refrigerator space management; it is a scientific intelligent storage systems that enable fruits and vegetables stay fresher for longer. It also comes with the Inverter Linear Compressor as well as the Hygiene Fresh+TM feature“.

Unlike other appliances, refrigerators run 24 hours a day; this makes them the main energy culprit in most homes, in other hand it also a great place to achieve energy savings through innovation. The heart of a refrigerator is its compressor, which circulates the cool air and maintains refrigerant pressure. In a conventional compressor, there are four points of friction. In LG’s Inverter Linear Compressor, there is only a single point of friction, which increases overall energy efficiency, reduces vibration-related noise levels and makes the entire compressor more durable.

P-STAR 1 WITH LG LOG
For many consumers, real smart appliances should be able to bring more convenient experience as well as a green, healthy and freewheeling lifestyle. LG P-Star1 comes with a smart storage system, to provide consumers with a wide range of food storage solutions. LG P-Star1 refrigerator has three freezer drawers in lower part, apart from the Side by Side refrigerator in upper part, the first drawer is called the Multi-use compartment in which the temperature can be regulated from freezer to refrigerator depending on the food item you want to store and the second and third are completely freezer compartment.

As the leader in the household appliances industry, LG Electronics looked deep into consumers concerns, seeking to grasp their sensitive and acute needs. LG has always insisted on using smart technology in order to enable users create a healthy lifestyle. To improve customer healthy lifestyle, LG was able to come up with Hygiene Fresh+™, a 5-stage filtering system with a fan that actively sucks in contaminated air from the refrigerator and sends it through the powerful filters meaning food can breathe in cleaner air and stay fresher for longer; this filtration system destroys the cell of bacteria and fungi directly. LG’s Hygiene Fresh™ sterilizes 99.999% of bacteria inside the fridge and this is certified by the UK’s trusted quality and safety provider INTERTEK.

P-Star1 has another edge out feature called the Smart Diagnosis system, this feature ease customer stress of taking the refrigerator to service center as a result of minor refrigerator issues, by placing your mobile phone on the Smart Diagnosis icon located at the right hinge cover of the fridge, the buzzer transfers data to Service Call Center, where it is analyzed and solution will be send to your mobile phone instantly.

P- Star1 is an outstanding example of its kind, from the intuitive LED display button to the Contour Door and Chrome Deco, this definitively a refrigerator for consumers who desire an elegant lifestyle and not compromising what technology has to offer.

On the whole, the new LG P-Star1, 5 Door refrigerator is an ideal solution for fresher, more hygienic, and more natural food storage. It virtually eliminates the need for regular cleaning, and it alleviates any stress over bacterial growth, particularly in the warm summer months.

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