Krispy Kreme Doughnuts is reportedly set to debut in Nigeria and will open 20 new shops over the next five years in its latest global push to expand its brand since being acquired by a private holding company.
Hoping to tap into the African market, the doughnut company made its African debut in South Africa in 2015. This move was quickly followed by rival Dunkin’ Donuts in 2016.
“The joy of a Krispy Kreme doughnut and coffee is beloved all over the world, and we cannot wait to introduce that joy to the people of Nigeria over the next several years,” said Michael McGill, Krispy Kreme’s international vice-president.
Source: Financial Times