PR and Marketing expert Ronke Lawal in a new episode of her Vlog speaks about the thin line between friendship and business. “Friendship and business should be separate,” she says.
Over the years I’ve met quite a few disgruntled business owners who have felt disappointed about the fact that their friends have not been their customers or clients. Quite often this disappointment is just a distraction from focusing on attracting customers and clients from other areas. Of course we all want supportive friends and of course it is wonderful when your friends do buy from you but you shouldn’t expect it or demand it to the detriment of your friendship/relationship.