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Changemaker, CEO, Mother of 3 – This Interview with 37-Year Old Ethiopian Bethlehem Alemu will Inspire You



Bethlehem Tilahun Alemu CEO soleRebels

Bethlehem Tilahun Alemu

37-year old Ethiopian Bethlehem Tilahun Alemu is the CEO and founder of soleRebels, a company that is regarded as the fastest growing footwear brand in Africa.

soleRebels, in over 12years of its existence has gained international recognition and is often referred to as Africa’s version of Nike with a socially conscious ethos.

In an interview with Ndani TV, Bethlehem explained how her childhood inspired her to start the business, how she started with just 5 people and have grown to have over 600 staff, her vision for the brand and her regards for African Women.

The mother of three describes her husband as the biggest supporter of her career and  has received many honors and accolades, including being named as one of CNN’s “12 Female Entrepreneurs Who Changed the Way We Do Business”.

Watch the interview below:

Photo Credit: soleRebels Website


  1. Fabulous

    June 19, 2017 at 7:37 pm

    Nice one Maami

  2. UYAI

    June 19, 2017 at 7:49 pm

    nice one. I am Next

  3. Yes

    June 19, 2017 at 8:06 pm

    Love this! VERY inspiring

  4. Tracy Edward

    June 19, 2017 at 9:23 pm

    Something inspiring like this, is what our youth surpose to be thinking and not who to leave and who not. Use your God given chance of life well. Nigeria is for us all and by Gods power nothing can change that, in Jesus Name Amen.

  5. BlushBeauty

    June 19, 2017 at 9:42 pm

    Is this a new show? This concept seems very familiar to I of Africa by Aina Fadina which has been online for a few years and am almost certain was pitched to Ndani TV previously…Hmmm

    • daudau

      June 20, 2017 at 6:17 am

      Hi Aina its best to comment as yourself instead of appearing as an imposter. Pitched before? Then pitch again maybe this time they may have an interest in your show. Good luck!

  6. Abominable snow girl

    June 19, 2017 at 10:28 pm

    Awesome and with style too.

  7. Ego Chick

    June 19, 2017 at 10:55 pm

    I guess stealing someone else’s idea is the new thing and making it yours. I guess the original sister who pitched this was to “brown” or to “ethic”.

  8. Tosin

    June 20, 2017 at 5:04 am

    i am not an entrepreneur lol, this woman reminds me of my mum tho.
    and i miss yemen (the people look alike)


    June 20, 2017 at 5:28 am


  10. Bridget

    June 20, 2017 at 1:34 pm

    What an inspiration. But why do Nigerian journalist/presenters like comparing us to existing successful internationals – African barbie, African Beyonce, African Nike? Can’t u promote our own originality? I love the answer Bethlehem gave her. Please blogger/ journalist promote Africa’s originality. Stop making us the world’s second class citizen when in reality the brain has no barrier, race or boundary.

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