Samsung Mobile Sign Nigerian Stars Banky W & Sasha as Brand Ambassadors
Posted on Friday, May 27th, 2011 at 4:20 PMBy BellaNaija.com
Samsung Electronics West Africa (SEWA), a wholly owned subsidiary of Samsung Electronics Co. Mobile Division have announced that it has signed an endorsement deal with Nigerian superstars Banky W and Sasha as brand ambassadors.
Speaking during the photo session and media briefing to showcase the new brand ambassadors to the public, the Director, HHP (Hand Held Products), Samsung Electronics West Africa (SEWA), Fady Khatib, stated that the company recognizes the importance and impact of dynamic brand ambassadors in the country. The recent development, he noted is in synchronization with the electronics giant’s continuous brand positioning exercise aimed at maintaining its leadership position in the country.
He said the Samsung brand stands for qualities of innovation, style, resilience and excellence in performance. And these same qualities are epitomized by the brand ambassadors, whose quality and depth of work as well as versatility as musicians has made them much loved and respected personalities in Nigeria today.
“We are confident with our new brand ambassadors we will be able to widen our appeal further in the country. In fact, their choice makes perfect sense for Samsung Mobile, both strategically and as a representation of what they both encompass as musicians and role models for the Nigerian youths.” He added.
“Banky W and Sasha’s blend of spirit and style, success and charm match strongly with the Samsung brand which prides itself on its innovation, style and superior products. Also, their dynamism combined with our brand expertise will help us present our products in different, innovative ways to consumers. We are indeed very proud and privileged to have them as our Brand Ambassadors.” He stressed.
As Samsung Mobile Ambassadors, Banky W and Sasha are expected to endorse the Samsung Mobile brand in all ramifications as well as make appearances at company events and activities.
In his remarks, R&B crooner, Banky W, stated that “Samsung Mobile represents the hope for a better tomorrow given its commitment to providing quality products and services as well as the development of youths in Nigeria. I’m indeed very proud to be associated with them”.
He further reiterated “Samsung Mobile embodies so much of what I believe in since the company is dedicated to providing consumers not only with quality products but a way of life as well. Samsung Mobile is a brand that is dedicated to being a socially and environmentally responsible corporate citizen in every community where they operate around the globe. It gives me great pleasure that from today my name will be synonymous with one of World’s most famous brands.“
Fady Khatib, Director, Hand Held Phones, Samsung Electronics West Africa with Sasha & Banky W
Banky W; Sasha; Tola Odunsi - Storm Records; Idy Enang, Managing Director - Samsung Nigeria
Banky W, Sasha, Tola Odunsi with Jude Omozegie - Head Product Marketing Handheld Phones, Samsung Electronics West Africa
Sasha, Jinuk Shin, President, Samsung Electronics West Africa; Fady Khatib, Director, Hand Held Products (HHP), Samsung Electronics West Africa; Banky W
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this banky’s suit get as e be. i like sasha’s outfit…
btw hope they’ll throw their BBs
Banky got the shoe this time (Y)
nice
First? Cool. Good for them
Nice one . happy for Sasha
and her hair looks nice too
cool
Nice skirt sasha. Banky’s suit’z not working for me.
wow nice happy for them both
Queen Sasha, u rock
Mr. Banky Williams… mmmwwwaaaahhhhh
First lady… love yah… mmmwwwaaaahhhhhh
Sasha, Your Vision is sooo 2020 compliant…Whoever intends to take your Number 1 Spot in HipHop and Style, will have to work hard for another ten Years. you’ve been consistent and on point no wonder Samsung made the best choice…More grease to your elbow Icon of our time! Can’t Wait to see your Don’t Stop Video..
good for them!
mama,am happy 4 u,i pround of u.
Sasha finally looks nice, YAY!
Sasha i am so proud of you this is just the beginning i cant wait for your grammy speech.. banky>>> not a fan but i am proud of you tooo…. that suit gat to go bay bay
ha! can banky get a new tailor? his suit is so 1997. he needs a stylist abeg! imagine a coffee brown hat and a jet black saville row tailored suit? with ocean blue shirt on him?
he’s just getting fugly sef!
Sasha fired her former stylist!!! Yay!!!!!!
Sasha’s hair looks tired. She should have made more of an effort for such an ocassion. smh.
LOL@ Sasha and Private beach mentioning Grammy!!! abeg sasha’s brand is so late 80s and early 90s, the average yankee woman on the street sabi spit better than her. Her delivery is old school. She’s made her mark in naija, but even she knows her songs can never make it to yankee radio.
Congrats to her for this, but no need to get carried away.
I concur
shasha looks very cute. go girl and hope to see you get more and more endorsement.
Sasha looks amazing.Well done girl.More grease to your elbow.Stay consistent.!!
Not a fan of Sasha…shes sooo old school,kinda like Eve or something, this is 2011 mayne,she needs 2 switch it up
Sasha looks fab! love the shoes!congrats Banky and Sasha!
I like sasha’s style here. She is an amazing spirit, person and woman. Every woman has to deal with the fast paced world and rapid change and reinvent themselves partially or entirely, some choose to stick to what they know. I would like to think sasha is in transition and that the best is yet to come from the first lady of naija hip hop. xx
Mr Wellington where did you get that ‘COAT’ from, was that from ‘Sura The Tailor’ ,dude am so disappointed. That is so AUSTERE!!!
nice one mr banky…,i fink im seeing the picture of a guy i use to bliv in.first lady kudos to u
BANKOLE! BANKOLE! BANKOLE!!!!!! How many times did i call you??? Please check out your pictures and tell me what you think of your coat!!
[...] W and Sasha are the new brand ambassadors for Samsung Electronics throughout [...]
sumsung mobile is the best mobile phone for me!!!!!!!!!!!!!! relay sumsung is best for me