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From Kasuwa to JUMIA! Nigerian Online Retailer Re-Brands – Win a Sleek Samsung Galaxy S3 Phone on the New Site



To effectively serve you better, – one of Nigeria’s leading retail sites – has re-branded to become With a wider selection, more unbeatable prices and exceptional service anywhere in the country, the online retailer bent on becoming Africa’s largest retail site, will continue Kasuwa’s remarkable success at making shopping online accessible to all Nigerians.

The brand re-launch was also as a result of the overwhelming response of Nigerians to Kasuwa’s offerings. Within 6 weeks of its launch, there were millions of visits and thousands of orders fulfilled because of its prices and huge discounts as well as exclusive product debuts, one of which is the Samsung Galaxy S3 Phone.

To celebrate its launch, JUMIA is offering free delivery anywhere in the country and announcing its Samsung Galaxy S3 giveaway competition. To enter for this giveaway, all you have to do is;

and you automatically qualify to win a brand new sleek Samsung Galaxy S3 phone.

JUMIA stocks top local and international brands including Apple, Nokia, Blackerry, Huggies, Clinique, House of Tara and Lego. To stay up-to-date with the site and explore their different products, visit, follow them on Twitter@Jumia_NG and Like their Facebook Page –
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  1. Tosin

    August 17, 2012 at 11:41 am

    That’s ludicrous! I’ve heard there are a dozen or more “startup” retailers, and to me KASUWA stood out of the lot for its cool, commonsense, local name. Kasuwa. Market. Buy stuff. Makes sense.
    I hope Jumia means something too? (related to Jamia – some meeting/exchange place?)

    • Nkem

      August 17, 2012 at 2:42 pm

      Sounds ridiculous to me too. err, Jumia, what exactly do you guys do – electronics, beauty products or what? I’m getting a bit dizzy trying to understand it all. And yep, that name is defo not cool.

  2. Princess of Zion

    August 17, 2012 at 12:06 pm

    Absolutely great! They’ve achieved so much in such a short period of time! Great stuff!

  3. ester

    August 17, 2012 at 12:28 pm

  4. Slimgirl

    August 17, 2012 at 12:43 pm

    Great! I have placed and received several orders from the then Kasuwa and I must say the response time was simply amazing!!! Big Ups to Kasuwa/Jumia.

  5. Richard Erhunmwunsee

    August 17, 2012 at 12:49 pm

    Nice stuff

  6. Blossom

    August 17, 2012 at 1:14 pm

    Hmm. I don’t get it. Why does an “overwhelming response of Nigerians to Kasuwa’s offerings” call for a change of name? Be straight with us, Kasuwa. Be straight with us. *side eye*

    • JumiaNigeria

      August 18, 2012 at 7:42 am

      Hello Blossom,
      Jumia aims to be the largest online store in Africa. Jumia Nigeria is cooperating with operations in Egypt, Morocco and other locations across the African continent. Jumia is better equipped to fulfill the growing demand for online shopping in Nigeria as we will have a larger network to leverage, which means better selection of brands and products for our customers and even better pricing. We hope you join us on our journey to becoming Africa’s No. 1 Online shop.
      Thank you,
      Jumia Nigeria team

    • Joe Heself

      September 8, 2012 at 4:38 pm

      Hello Jumia Team
      It’s amazing to see that the online retail business is blossoming in Nigeria now.
      I am the business manager of one of the top mobile phone brands in Nigeria. I would like to initiate some cooperation opportunities with you. Please advise how I can reach you guys. My email is [email protected].

  7. faith

    August 17, 2012 at 1:26 pm

    Going to d site ryt away

  8. cathy

    August 17, 2012 at 2:57 pm

    just did now oh **fingerscrossed**

  9. Anonymous

    August 17, 2012 at 3:10 pm

    My birthday? Not even to win sef, but for ‘the chance’ to win!! Reeks of a database building process to me. My personal info remains my personal info. Nice site but not falling for that one! Tanxabunch.

  10. nma

    August 17, 2012 at 4:26 pm

    Please be straight why the change of name something smells fishy they are not up a year and already we are hearing this

  11. Akingbade

    August 17, 2012 at 4:50 pm

    Is this real or fake ? it took time for me to believed in kasuwa i don’t know how long JUMIA is going to take, hey guys STAND UP!

  12. Akingbade

    August 17, 2012 at 5:00 pm

    If i may ask, does my acct still remains valid with jumia or do i need to create another acct?

    • JumiaNigeria

      August 18, 2012 at 7:33 am

      Hello Akingbade, your existing Kasuwa account with your order history and contact information will remain valid on The only changes to anticipate are, an even wider selection of products available, faster delivery times and better pricing. We truly appreciate your business.
      Thank you,
      Jumia Nigeria team

  13. amaka

    August 17, 2012 at 8:29 pm

    Wateva their reason(s) I hope it is 4 good

  14. amaka

    August 20, 2012 at 8:20 am

    I hope 2 win d prize,I’m positive

  15. Nick

    August 22, 2012 at 8:31 pm

    Need some info bout this….Did a Company called ‘Jumia’ buy ‘Kasuwa’ or kasuwa just changed their name to Jumia (and also launched and

  16. yoland

    December 21, 2012 at 10:18 am

    I love Jumia, they have a wide range of products and at a resonable price and their delivery time is impeacable. But service I enjoy the most is the opportunity to payon delivery,

  17. Utee Okon

    July 8, 2013 at 12:13 pm

    Hey guys! What does Jumia stand for? Is it an acronym or what?

  18. nicolas

    August 3, 2013 at 9:39 am

    This is great I love this”””winks”””

  19. Rajnish

    September 5, 2013 at 7:52 am

    Nice information shared by you, Jumia is one of the most popular website in Nigeria or other countries.I also want to share a another best online Shopping website in Nigeria named MyStore Nigeria provides huge discounts on mobiles, electronics etc. visit her for more information :

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