Well, it was fun while it lasted. The Diesel + EDUN collaboration for Studio Africa presents its final collection campaign for its two-season collaboration.
The collaboration began in January 2012, when Diesel founder Renzo Rosso and EDUN founders Ali Hewson and Bono traveled to Uganda and Mali. There they shared their love for Africa, toured each others developmental programs and decided to come together to further apparel trade and development in Africa with a co-branded & co-designed collection.
Inspired by African creativity, the Fall/Winter 2013 collection is entirely manufactured in Africa with the finest CCI (Conservation Cotton Initiative, founded by EDUN) cotton from Uganda and worn by an emerging generation of African musicians.
The collection features a 36-piece denim-focus collection co-designed by Diesel+EDUN. Using treated and shimmer-coated denim, the Diesel+EDUN collection is, as in the previous edition, built around a reinterpretation of the four-pocket jean of the 1970s popular on the streets of South Africa.
Indigo and strokes of black are the collection’s twin signatures for Fall/Winter 2013, reflecting the clothes of the Tuareg people and recalling the deep blue sky and dark nights of the African desert. Like grains of sand, touches of gold and yellow are used to illuminate details and accessories. Running through the whole collection are four unique symbols inspired by Dogon culture and designed to reflect the heart of the Diesel+EDUN collection.
To bring the spirit of the collection to life, Diesel+EDUN developed Studio Africa – a virtual loudspeaker for a new generation of creative talent from across the continent. In the campaign the collection will be worn by four passionate and innovative musicians; individuals with both talent and a deep commitment to their respective countries and people: Spoek Mathambo – a Johannesburg rapper and producer, Faarrow – singing & songwriting duo, Somali sisters Siham and Iman Hashi – former refugees who now use their talent to empower women in their community and DJ, producer & remixer Olugbenga Adelekan.
View the collection.
Photography: Brad Ogbonna
Models: Spoek Mathambo, Faarow – Siham and Iman Hashi and Olugbenga Adelekan
For more information and how to purchase a piece from this collection, please visit www.diesel.com/diesel+edun.