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Ejiro Amos Tafiri wins Fashion Film of the Year 2014 at the City People Fashion & Beauty Awards | Watch the Film “Oleku Drape Dress Story”

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Oleku Drape Dress Story by Ejiro Amos Tafiri - BellaNaija - December 2013001What do you get when you make a video mixing some funky African beats with a fabulous Nigerian collection? A funky fashion film!

To get you in the BN Style groove this morning, we present the Fashion Film by Nigerian design label Ejiro Amos Tafiri. Shot in by the waterside of Lagos, the film recently won the title of Fashion Film of the Year for the 2014 City People Fashion & Beauty Awards.

The movie was produced for the British Council/Style House Files Fashion Film Workshop and the soundtrack you are bumping to is Truth Don Die by Femi Kuti.

Enough talk, check out the video below.

Video Credits:
Director: Olawale Olajide
Director of Photography: Oteke Chuks
VFX Editor: Adetokunbo Gbenga
Art Directors: Kosol Onwudinjor & Funmi Ishola
Stylist: Jane Michael
Makeup: Alade Shekoni
Concept: Ejiro Amos Tafiri

25 Comments

  1. signature

    December 13, 2013 at 11:13 am

    arnt these videos supposed to tell a certain story?
    i get that the drape dress made her feel funky n fly, but that’s all i got…or am i just being over analytic ^_^

    • Lilly

      December 13, 2013 at 12:29 pm

      You are not. That Heading was meant to draw your attention! Lol

  2. nollywoodthings

    December 13, 2013 at 11:45 am

    My thoughts exactly! No story line! Its all well n good though.

  3. tweety

    December 13, 2013 at 11:47 am

    Good attempt. Congrats on the award

  4. tybay

    December 13, 2013 at 6:30 pm

    That model has got some balancing skills sha!

  5. molly

    December 13, 2013 at 7:36 pm

    For what it was, I’d say it was ok. Besides it was a stylehouse files and british council initiative(both credible) and for that, I’d say good. Well done team, take the constructive criticisms, ditch the haters and congrats on your award.

    • Zane

      December 13, 2013 at 11:12 pm

      I concur. Kudos to British Council and Style house files
      for their investments and contribution to the Nigerian fashion
      industry. Congrats to the Ejiro team on the award.

  6. lol

    December 13, 2013 at 9:55 pm

    the first thing that came to my mind was”who is that
    tarzan? oh well…..

  7. Afore

    December 13, 2013 at 10:00 pm

    This is actually nice! Very abstract.

  8. Linda

    December 13, 2013 at 10:01 pm

    Ejiro’s Oleku is a CLASSIC!!! Also loving the fashion
    film.

  9. Olu

    December 13, 2013 at 10:14 pm

    LOVE IT!!!!!!!

  10. comments police

    December 13, 2013 at 10:37 pm

    afore,linda and olu are the same person 😀 why na?

  11. fiiin

    December 13, 2013 at 11:16 pm

    funny how this concept was originally from Tiffany Amber’s
    Lily wrap dress…….anyhow, congrats to her.

  12. Lady ID

    December 14, 2013 at 5:13 am

    Cool. The song is by Femi Kuti though

  13. Cindy

    December 14, 2013 at 5:39 am

    The video is nice, feels like an advert for the dress. I know damin very well good job girl But how come you don’t have the models name included to your credit?that’s not good

  14. Dee-USA

    December 14, 2013 at 5:45 am

    The soundtrack is by Femi Kuti and not Fela.

  15. Myra

    December 14, 2013 at 9:17 am

    Great video and major congrats on the award- you definitely
    deserve it!

  16. patrick

    December 14, 2013 at 1:18 pm

    Haters will hate. Ejiro, keep doing your thing. This did not fall short of my expectations. Kudos.

    • Cancel Reply

      December 14, 2013 at 2:12 pm

      Which one is haters now? The comments above are valid and
      were presented in a respectful manner! That being said, I am a big
      E.A.T fan!!Plus she is a QCOG too. 🙂

  17. Obanaija

    December 14, 2013 at 3:33 pm

    nice work you have here

  18. Obanaija

    December 14, 2013 at 3:34 pm

    this is a good thing keep it up

  19. Peggyz Place

    December 14, 2013 at 7:19 pm

    I Love this! Go girl

  20. iba

    December 15, 2013 at 8:32 pm

    I usually like things like this but i was very very lost on this occasion. dunno why. perhaps i missed something. was hoping for more but i just got basic. dunno

    Model is hot by the way….

  21. Funmi Ishola @stylepractice

    December 16, 2013 at 3:34 pm

    Fine Fine Neighbours *in Chi Gurl’s voice* It’s really nice to see the compliments and I also think it’s important to let others know what a Fashion Film is about. A fashion film should apart from portraying the culture of the brand, show one/all of these 3 things- A Story, The Design or Style. The fashion film should make you want to buy the clothes in question, kind of like an advert. I personally think you can find that in this EAT fashion film. Looking deeply, we can see that the EAT model represents the ethos of the brand, the kind of person who would buy an EAT piece (a metropolitan chic who keeps it real with her roots). Notice the juxtaposing of her glamorous looks and the humble background. The film was also adjudged best during the British Council Fashion Film workshop and we are grateful!

  22. obanaija

    October 12, 2014 at 10:02 am

    Nice one

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