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DIDI presents Swoon-Worthy Totes & Clutches in its 2014 Limited Edition Bag Collection!



Didi 2014 Bag Campaign - BellaNaija - April2014001

Didi – formerly known as Didi Creations – is back with more accessory fabulosity!

With their 2014 bag collection, the Nigerian brand created by Tina Ndidi Ugo in 2012, is telling us a tale of leather. The designer’s personal love for the fabric, African prints, colors, structured details and timeless & vintage pieces is very evident as the pieces have a combination of these aesthetics bringing each tote and clutch to life.

Normally for accessories collections, emphasis is placed on the pieces being showcased, but we love how the models play out in the campaign and make us want the bags even more.

The limited edition will be unveiled in Lagos soon, but for now let’s gasp at the collection shall we?

Didi 2014 Bag Campaign - BellaNaija - April2014009 Didi 2014 Bag Campaign - BellaNaija - April2014010 Didi 2014 Bag Campaign - BellaNaija - April2014012 Didi 2014 Bag Campaign - BellaNaija - April2014011 Didi 2014 Bag Campaign - BellaNaija - April2014013 Didi 2014 Bag Campaign - BellaNaija - April2014014 Didi 2014 Bag Campaign - BellaNaija - April2014003 Didi 2014 Bag Campaign - BellaNaija - April2014004 Didi 2014 Bag Campaign - BellaNaija - April2014008 Didi 2014 Bag Campaign - BellaNaija - April2014007Didi 2014 Bag Campaign - BellaNaija - April2014002 Didi 2014 Bag Campaign - BellaNaija - April2014006 Didi 2014 Bag Campaign - BellaNaija - April2014005

Photo Credit
Photography: Michael Stuart Daley
Stylist/Direction: Tokyo James
Makeup: Candice Edwards
Hair: Julia Wren
Models: Lauren Lambert (Models 1) | Cynthia Chisom
For more information, you can send an e-mail to [email protected] | Visit their website: or (coming soon)
For Stockists please visit: L’Espace: 19A Olosa Street, Victoria Island, Lagos | Studio 29: 1 Cottage Drive, off Durosimin Etti, Lekki Phase 1, Lagos | The FAB Shop: 25 Oduduwa Way, GRA, Ikeja, Lagos | The Library: First Floor, Silver Bird Galleria, Abuja |Vou Brown: 74 Willesden Lane, Kilburn, London, NW6 7TA

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. Anon

    April 29, 2014 at 11:28 am

    Very pretty and in my neck of woods in Willesden.

  2. Stephanie

    April 29, 2014 at 11:28 am

    I don’t understand…are they lesbians or what?

    • Hannah

      April 29, 2014 at 12:34 pm

      @Stephanie u just read my mind. I thot they wanted to kiss or something.

    • Sugar

      April 29, 2014 at 1:10 pm

      I was wondering all the way…the bag or gay things, almost stole the attention from the main subject (the bags)

    • Nneome

      April 29, 2014 at 3:38 pm

      I was like.. this was the message that was running through the images… glad I wasn’t alone in thinking this.

  3. sum1special

    April 29, 2014 at 11:54 am thoughts exactly.they looked too cosy and risque which is taking attention from the bags they are advertising.

  4. eesha

    April 29, 2014 at 12:09 pm

    Lesbihonest, these bags are fine.

    • Thatgidigirl

      April 29, 2014 at 12:14 pm

      Lmao @ Lesbihonest! ur sense of humour is crazy

    • Berry Dakara

      April 29, 2014 at 12:19 pm



      April 29, 2014 at 5:11 pm


    • Syms

      April 30, 2014 at 1:35 pm

      LOL!!! @ Lesbihonest- fat amy.

  5. looters

    April 29, 2014 at 12:35 pm

    Wondering if they sought permission from Topshop to advertise their clothing like that :/

    • Neo

      April 29, 2014 at 2:42 pm

      From the same department you get your own permission before you take pictures of yourself in their outfits?

    • Fatimah

      April 29, 2014 at 3:02 pm

      hahaha. Why are BNers like this?

  6. Gilda

    April 29, 2014 at 1:10 pm

    *at the bags*.smh!

  7. Dee

    April 29, 2014 at 3:12 pm

    Love the bags.

    However; light skinned chick looks like a professional model, not so much the other one. And the eyebrows? Shiiish!

  8. rhoda

    April 29, 2014 at 4:10 pm

    Lovely bags! Keep it up Didi! I am proud of you.

  9. Mama Junior

    April 29, 2014 at 4:29 pm

    Lovely bags,Didi Creation nice bags:)

  10. FeMi

    April 29, 2014 at 4:40 pm

    I love the campaign…very edgy…definitely not boring

  11. comfort

    April 29, 2014 at 4:44 pm

    Hmmmm abit riskey…but atleast the models are werking it…not for the nigerian market I guess..definitely shot for the us or uk market..but woh do I know

  12. Temi Afolabi

    April 29, 2014 at 4:50 pm

    Definitely out of the box…models fair against brown skin tone is niceee…love the bags…pls do you sell in d US?

    • DIDI

      April 30, 2014 at 7:14 am

      We are still in talks with a few stockists in the US at the moment (Houston and NYC) will update you once we sorted if you inbox your details. Thanks

  13. sqk

    April 29, 2014 at 5:23 pm

    Lol @ Lesbihonest…kudos 2 d creativity behind it all tho. Huge deviation from the norm. When and where exactly are u showcasing cos I’d very much like 2 cee & if Pocket friendly, get a couple cos I’m luving d concept!

  14. wendy

    April 29, 2014 at 5:42 pm

    Lovely bags, v african…Vlisco should definitely collaborate..

  15. Relentless Builder

    April 29, 2014 at 6:26 pm

    This type of bags seem to be everywhere now. I like the colors though.

  16. love

    April 29, 2014 at 8:19 pm

    Love dese bags

  17. Tosin

    April 30, 2014 at 12:23 am

    Cute designs.

  18. mujer

    April 30, 2014 at 12:32 am

    Are they a same sex couple?

  19. Trim Tope Adebayo

    April 30, 2014 at 3:56 am

    Not for me !! Too folkloric ……these two women are to something else though.

  20. Love.

    April 30, 2014 at 7:07 am

    Love….love….love all them pieces

  21. Love.

    April 30, 2014 at 7:09 am

    The mixed race model definitely werked those bags……..I want them all….unveiling details please

  22. MyDamnComment

    April 30, 2014 at 7:33 am

    Let’s forget what some of the pictures portray, these a GREAT looking bags. The colors and prints are beautiful

  23. Gerroutahere

    April 30, 2014 at 3:03 pm

    There is a fab shop? That’s nice.

  24. Amh

    April 30, 2014 at 8:44 pm

    Lovely bags. Beautiful model and concept. Perfect.

  25. Sandra

    May 1, 2014 at 6:17 am

    Lovely bags….very creative!

  26. Golden Girl

    May 8, 2014 at 8:41 am

    These are lovely…….a breath of fresh air

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