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Emerging Ready-to-Wear label RAAH Showcases Fab Fashion at the 4th AFWL + See their Debut Lookbook

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RAAH at AFWL 4th Edition - BellaNaija - August2014023

Introducing new Ready-to-Wear fashion brand RAAH!

The label showcased at the recently concluded Africa Fashion Week London (AFWL) 4th edition, and presented their debut collection tagged “Fly/Fly High” to an international audience.

RAAH was created in April 2014 by businesswoman turned fashion designer Rahima Mohamed, and showcased a collection inspired by the celebration of colours from earthy creams, ivories, vibrant reds and timeless black. It also features vintage pieces.

Speaking in her experience at AFWL, Rahima said – “My first AFWL experience was amazing, I learned a lot about the backstage madness and met so many talented emerging designers that inspired me to challenge myself more, so it was really a great experience“. “The first runway experience was fantastic. It was hectic and I was nervous at first but I got over it because the crowd made it easy for me!” she added.

The collection and designer received praise from the New African Woman Editor-in-Chief, Jane Jere and AFWL Founder Ronke Ademiluyi among others on the success of the showcase.

See photos from the showcase below as well as their debut lookbook.

RAAH at AFWL 4th Edition - BellaNaija - August2014013 RAAH at AFWL 4th Edition - BellaNaija - August2014005 RAAH at AFWL 4th Edition - BellaNaija - August2014007 RAAH at AFWL 4th Edition - BellaNaija - August2014009 RAAH at AFWL 4th Edition - BellaNaija - August2014010 RAAH at AFWL 4th Edition - BellaNaija - August2014012 RAAH at AFWL 4th Edition - BellaNaija - August2014014 RAAH at AFWL 4th Edition - BellaNaija - August2014022RAAH at AFWL 4th Edition - BellaNaija - August2014004 RAAH at AFWL 4th Edition - BellaNaija - August2014006 RAAH at AFWL 4th Edition - BellaNaija - August2014001 RAAH at AFWL 4th Edition - BellaNaija - August2014002 RAAH at AFWL 4th Edition - BellaNaija - August2014003 RAAH at AFWL 4th Edition - BellaNaija - August2014008 RAAH at AFWL 4th Edition - BellaNaija - August2014011 RAAH at AFWL 4th Edition - BellaNaija - August2014016

RAAH at AFWL 4th Edition - BellaNaija - August2014020

Lookbook

RAAH Ready to Wear Lookbook - BellaNaija - August2014008 RAAH Ready to Wear Lookbook - BellaNaija - August2014001 RAAH Ready to Wear Lookbook - BellaNaija - August2014004 RAAH Ready to Wear Lookbook - BellaNaija - August2014003RAAH Ready to Wear Lookbook - BellaNaija - August2014005 RAAH Ready to Wear Lookbook - BellaNaija - August2014006 RAAH Ready to Wear Lookbook - BellaNaija - August2014002 RAAH Ready to Wear Lookbook - BellaNaija - August2014009RAAH Ready to Wear Lookbook - BellaNaija - August2014007 RAAH Ready to Wear Lookbook - BellaNaija - August2014010

Runway Showcase Credit
Photography: Michael Mba and SubySinem for S TWO Media
Styling: Mpona Lebajoa
Styling Assistant: Lisa Chiwira
Headwrap for look 11: Kiyanawraps www.kiyanawraps.com

For more information, please send an e-mail to [email protected] | Send an e-mail to [email protected] for stickists | Visit their website: www.raaah.co.uk | Find them on Facebook: facebook.com/raaahlondon | Follow them on Twitter: @raaahlondon | Follow them on Instagram: @raaahlondon

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

12 Comments

  1. Marie Antoinette

    August 15, 2014 at 11:26 am

    Fresh and totally wearable! I love love every piece. Though designs aren’t original. Topshop has got a rival. Kudos to the team.

  2. Bewa

    August 15, 2014 at 11:52 am

    the clothes look way better in the look book. Thank God for editing or maybe the model. Great effort though

  3. Bella

    August 15, 2014 at 12:02 pm

    The Goddess dress and the safari suit are perfect! Very refreshing lookbook and totally wearable.

  4. @edDREAMZ

    August 15, 2014 at 12:05 pm

    a.k.a EDWIN CHINEDU AZUBUKO said…
    .
    WOW, thats what this cloths are but i doubt if some of this dress can be worn in public……
    .
    .
    ***CURRENTLY IN JUPITER***

  5. Igbeyinadun

    August 15, 2014 at 12:51 pm

    Great, like the fact that some of the models have meat on their flesh.

  6. YellowCocaine

    August 15, 2014 at 2:50 pm

    joj0lara!!!!!!!!!

  7. Ikr, looks like two entirely different designers. Photoshop abuse.

  8. Ivone Fombe

    August 15, 2014 at 8:39 pm

    Very creative collection, love the designs !

  9. Corporate chic

    August 16, 2014 at 11:27 am

    The lookbook looks great but I’m pretty sure the items will not be affordable. We really need fashion that doesn’t break the bank.

  10. Made

    August 18, 2014 at 6:24 am

    Hi bella naija, how can one get his/her designs featured

  11. sum1special

    August 19, 2014 at 10:14 am

    i love the entire collection..so pretty

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