At the start of each year, majority of Nigerians come up with long and sometimes ambiguous lists of things they plan to improve on in various aspects of their lives. The resolutions cover a wide range of activities from health consciousness to financial prudence.
However, according to a Forbes publication in January 2013, only 8% of people achieve their New Year resolutions. In the same report, up to 40% of people make New Year resolutions which show there is a will by a size-able number of people but majority of them will fail in their bids. A good number of people have stopped making resolutions all together since they almost always fail at it.
This mindset and global culture was the opportunity MTN saw, and prompted them to develop a platform for enables these dreams be achieved, tracked and monitored throughout the year with the efficient use of data.
This platform will make perennial New Year resolution ‘drop-outs’ dust up their old resolutions and effectively use technology as a means to their desired end.
The platform, after careful development became a mobile application called ‘My 2015 App’. The app is positioned as a tool to achieving and tracking set targets throughout the year. Beyond the app however, the internet is an ocean of limitless opportunities and possibilities which can be accessed through the provision of data services. MTN wants her subscribers see these opportunities in every facet of their lives and use these applications in their everyday living to make life easier and give them the cutting edge advantage at all times.
They also want their customers to see them as an international ICT company committed to the aspirations of Nigerians irrespective of their gender or legitimate means of endeavor.
MTN has been communicating the opportunities and daily benefits that exist within the digital world to their customers through My 2015 App. The App is designed to provide various information about the year 2015 and it will assist customers achieve more in 2015 with information around health, public holidays, prophesies for the year, security etc.
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