We’ve been waiting for this and now it’s finally here. It’s the AD campaign for eponymous fashion label Lanre Da Silva-Ajayi.
The images come to you alongside a lookbook for its Spring/Summer 2015 collection titled “Rock Delight“. Featuring pieces in red, green, pink, orange, purple and yellow created with silk, lace, traditional wax and velvet, the collection’s pieces have sharp silhouettes, strict forms and minimal cuts that all lead to a tale of Nigerian scenery. The collection was first showcased at Vogue Talents 2014 in Italy and later hit the runway at last year’s GTBank Lagos Fashion & Design Week.
According to the designer the collection is inspired by Olumo Rock located in Abeokuta (the largest city and capital of Ogun state, Nigeria). We love how this was represented with the different intricate variations of rock detailing that ranged from soft to bold on feminine and elegant pieces.
See campaign and collection images below;
Art direction: Onyinye Fafi Obi (Instagram: @Onyinefafiobi)
Photographer: Silvia Dee (Instagram: @SilviaievaDee)
Styling: Ola Ebiti (Instagram: @OlaoluEbiti)
Styling Assistant: Emily Midwood (Instagram: @EmmiDWood)
Hair & Makeup: Vicky Alice
Models: The Purves twins & Majorie Prempeh