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Watch Rihanna’s New Ad as A Creative Director for Puma!



Rihanna for Pum - BellaNaija - September2015Last year, pop star Rihanna was announced as the creative director for Puma‘s women’s training line, and since then her fans have been waiting eagerly for the line and official campaign video.

If you’re part of the RiriNavy, you don’t have to wait anymore. Her Puma ad is finally here.

Watch her show off pieces from the new line, to the tune of her hit track, BBHMM.

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. Phoenix

    September 11, 2015 at 4:02 am

    What did I just watch?what was that?next!

  2. Chima Amechi

    September 11, 2015 at 5:02 am

    Nice one Rihanna, it’s high time u diversify. At times we all need such 🙂

  3. fashwhore

    September 11, 2015 at 6:20 am

    Sorry Riri, I am not feeling this one oh…

    • iwalewa

      September 11, 2015 at 10:48 am


  4. Natu

    September 11, 2015 at 9:04 am

    I love seeing young women who are hard working. Riri keep making that coin!!

  5. Stephanie

    September 11, 2015 at 11:46 am

    …so are we supposed to pretend that was not rubbish because it’s Rihanna?

  6. manny

    September 11, 2015 at 6:23 pm

    lol seriously? this is the most boring thing i have ever seen Riri do.

  7. tess

    September 14, 2015 at 1:46 pm

    Puma is a sports wear line.. this ad does not not motivate me to exercise or do anything sporty whatsoever. Please puma, learn how to market from Nike.They may not have the best quality sports wear, but they are BADDDD ass at marketing and Promotions.

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