“She is ambitious, victorious and empowered. She is a daughter a friend, a mother, a sister. She is soft yet hard, a warrior and a lover. She is traditional yet modern, an African queen. She is the ADA woman.“
Nigerian womenwear brand, Alter Ego is here with a fab new campaign, and its aimed at introducing you to the ADA woman.
This collection celebrates young women who work and achieve. Featured are Wonu Okoye (Head of Operations, Meidei Retail), Ezinne Alfa (Beauty Blogger, Beauty in Lagos), Somkele Idhalama (Actress), Shade Akintade (CEO/Head Makeup Artist, Queen Beauty Lounge) & Dunni Obata (Recipe Developer & Creative Lead, Dooney’s Kitchen).
In the short video, we see each woman in her element – Wonu in a meeting, Ezinne at a beauty spot, Somkele getting dressed up & ready for a date, Shade ‘BEATing’ a face and Dunni cooking up a storm – all while rocking pieces from the ADA by Alter Ego collection.
This shows the versatility & functionality of the pieces and how they really work for any type of woman.
Watch the video below;
Photography: Richie Anazie
Videography: Daniel Anyiam Films (Instagram: @DanielAnyiamFilms)
Art Direction: The Style Concierge Team (Instagram: @TheStyle_Concierge)
Clothing: ADA by Alter Ego (Instagram: @ADAbyAlterEgo)