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Young, Glam…& A Boss! Dunni Obata, Wonu Okoye, Ezinne Alfa, Somkele Idhalama & Shade Akintade headline ADA by Alter Ego Campaign

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Shade Akintade (CEO/Head make up artist at Queen Beauty Lounge)

Shade Akintade (CEO/Head make up artist at Queen Beauty Lounge)

She is ambitious, victorious and empowered. She is a daughter a friend, a mother, a sister. She is soft yet hard, a warrior and a lover. She is traditional yet modern, an African queen. She is the ADA woman.

Nigerian womenwear brand, Alter Ego is here with a fab new campaign, and its aimed at introducing you to the ADA woman.

This collection celebrates young women who work and achieve. Featured are Wonu Okoye (Head of Operations, Meidei Retail), Ezinne Alfa (Beauty Blogger, Beauty in Lagos), Somkele Idhalama (Actress), Shade Akintade (CEO/Head Makeup Artist, Queen Beauty Lounge) & Dunni Obata (Recipe Developer & Creative Lead, Dooney’s Kitchen).

In the short video, we see each woman in her element – Wonu in a meeting, Ezinne at a beauty spot, Somkele getting dressed up & ready for a date, Shade ‘BEATing’ a face and Dunni cooking up a storm – all while rocking pieces from the ADA by Alter Ego collection.

ADA by Alter Ego Campaign - BellaNaija - December 2015002

Ezinne Alfa (Beauty Blogger, Beauty in Lagos)

Dunni Obata (Recipe Developer & Creative Lead, Dooney's Kitchen)

Dunni Obata (Recipe Developer & Creative Lead, Dooney’s Kitchen)

ADA by Alter Ego Campaign - BellaNaija - December 2015

Wonu Okoye (Head of Operations, Meidei Retail)

ADA by Alter Ego Campaign - BellaNaija - December 2015004

Somkele Idhalama (Actress)

This shows the versatility & functionality of the pieces and how they really work for any type of woman.

Watch the video below;

Photo/Video Credit
Photography: Richie Anazie
Videography: Daniel Anyiam Films (Instagram: @DanielAnyiamFilms)
Art Direction: The Style Concierge Team (Instagram: @TheStyle_Concierge)
Clothing: ADA by Alter Ego (Instagram: @ADAbyAlterEgo)

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

8 Comments

  1. mama nony

    December 10, 2015 at 2:47 pm

    nice

  2. kemi

    December 10, 2015 at 4:41 pm

    lol what is this biko?

  3. Zainab

    December 10, 2015 at 11:01 pm

    Nice video

  4. Addy

    December 11, 2015 at 3:45 am

    Nigerian women and EXCESS makeup. All beautiful ladies looking odd. The concept looks great, looking forward to th full picture.

    • Surely

      December 11, 2015 at 10:12 am

      Exactly what I wanted to say! What happened to just looking normal… I cud not recognize Dunni

  5. Addy

    December 11, 2015 at 3:45 am

    The*

  6. kk

    December 11, 2015 at 12:05 pm

    This a great twist to the modern look-book! loved it!!!!!

  7. BB

    December 11, 2015 at 9:23 pm

    Every woman who can cook should be called a recipe developer and creative lead,

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