RB Nigeria hosts Charity Ball for “Save the Children” Initiative aimed at reducing child deaths from Diarrhoea

Do you know that one in eight children born in Nigeria do not live to see their fifth birthday; with Lagos State being the second highest contributor to diarrhoea with a prevalence of 7.5% after Oyo State (9.2%)? This translates that 315,000 children under-five die needlessly from diarrhea annually, equivalent to 64 children every hour. In an ambitious drive to help end this, On 21 February 2016, RB held the RB/Save The Children Charity Ball for the the Stop Diarrhoea programmes.

RB/ Save the Children initiative is a unique partnership and ground-breaking programme to help eradicate child deaths from diarrhea piloted in Shomolu Local Government Area of Lagos State.
The partnership since 2013 has berth innovative new hygiene and sanitation products by RB alongside Save the Children’s sustainable Stop Diarrhea programme in Nigeria – aimed at preventing, controlling and treating the unnecessary killer.

The combination of RB’s expertise in product development and research, and Save the Children’s experience of delivering life-saving work have helped save thousands of young lives a yearly.
This is assured as RB’s expertise in product development and research, and Save the Children’s experience of delivering life-saving work will help save thousands of young lives every year.

In order to achieve the partnership’s long-term ambition – to eliminate childhood deaths from diarrhoea – RB is creating a game-changing social enterprise scheme whereby all profits from the sale of two innovative products will be reinvested into the Stop Diarrhoea programmes and into continued product development.

For the first time, RB will not be making a profit from these products and the revenue will be reinvested into the Stop Diarrhea Initiative (SDI) to combat mortality and morbidity amongst children under the age of 5years due to diarrhea in Nigeria –which is the sole aim of ‘Save the Children’ and RB .

The Charity ball was an avenue to enable its stakeholders and partners appreciate the work that is being piloted in Lagos state, share milestone achievements and appreciate their support and commitment.

Celebrities at the exclusive event included radio personality like Wana Wana, Helen Paul and R&B sensation Praiz, thrilling guests with great music, comedy and dance.

Harpic Brand Ambassador, Helen Paul; Marketing Director, RB West Africa, Oguzhan Silivrili and GM, RB West Africa, Rahul Murgai, at the RB/Save the Children Initiative charity Ball in Lagos

_______________________________________________________________________
Sponsored Content