Huawei’s commitment to aligning with people that demonstrate and strive towards it’s shared values of connecting greatness and overcoming challenges to achieve one’s goals makes the brand and Lionel Messi a perfect it.
According to the Country Manager, Huawei Consumer Business Group Nigeria, Leo Jiang, “Football is a passionate sport with lots of passionate fans, especially here in Nigeria. We are of course absolutely excited to be associated with the world’s top football legend, Lionel Messi. This will help our brand encourage people to focus, persevere, and make breakthroughs to connect with greatness.”
Huawei has gone further to introduce its flagship smartphone the Huawei Mate 8 and its mid-range phone the G Power into the Nigerian market to suit the various lifestyles of its consumers. G Power gives its customers a premium feel at an affordable price point with a reverse charging feature that enables the it charge other smartphones. Messi is immediately fronting a campaign for current flagship phone, the Huawei Mate 8.