From AY Makun‘s “30 Days in Atlanta”, Ebonylife‘s “Fifty”, Omoni Oboli‘s “Wives on Strike” to Kunle Afolayan‘s “The CEO”, and now “A Trip to Jamaica”, “The Wedding Party”, “93 Days”, “76” and many more, it is clear that the Nigerian movie industry has the potential to rake in billions of dollars in revenue.
50-locally produced titles brought in about N1 billion in ticket sales. This figure represents about 30 percent of the total N3.5 billion generated from just 28 cinemas across the country.
Filmmakers are now putting in more money to deliver quality movies, knowing fully well that Return on Investment is guaranteed for quality work.
We cannot exclude the impact of top notch marketing on the results we are seeing today.
The Wedding Party, Nigeria’s latest blockbuster movie, has broken box-office records at every milestone since it was released nationwide on December 16 2016. It took just two weeks to eclipse the record of N178 million, held by ‘A Trip to Jamaica’, emerging with a staggering N200 million before the New Year weekend was over. Both films led a strong lineup of popular Nigerian films in 2016, including ‘Wives on Strike’, ‘The CEO’, ‘93 Days’ and ‘76’.
The Wedding Party debuted with the biggest opening weekend in Nollywood history with N36 million; the best-ever opening week with N66 million; the biggest week ever with N110 million; and a jaw-dropping Christmas box-office total of N146 million.
What followed appears to be unprecedented, with cinemas in many parts of the country reporting sold-out screens throughout the rest of the holiday season, as excited fans who saw earlier screenings returned for a second round, often with friends and family in tow. Much of the appeal of the film is due to a heartwarming storyline, beautiful sets and gorgeous costumes, while most of the audience can identify with the lavish Nigerian wedding, contentious relatives and almost-chaotic proceedings that defy even the most careful planning.
This amazing response to a Nigerian film suggests that the producers, the ELFIKE Film Collective, were right to assemble such a stellar cast and to trust director, Kemi Adetiba, to guide them to superb performances. Relative newcomers like Banky W and Adesua Etomi, look comfortable alongside veteran actors Richard Mofe-Damijo and Ireti Doyle, while the comedy genius of Sola Sobowale, Ali Baba and AY shine through. ELFIKE relied on the collective experience of the partners, EbonyLife Films, Film One, Koga Studios and Inkblot Productions, to ensure high production values throughout.
According to Executive Producer, Mo Abudu, “We really believe that the Nigerian consumer will support ‘made in Nigeria’ products, if the quality is comparable to international standards. We wanted to create a film that would make our people proud and the response of movie-goers suggests that we have succeeded. Equally important has been the support of so many sponsors, including Dubai Tourism, Airtel, Diageo and Bank of Industry, who were instrumental in getting us off to an amazing start.”
Moses Babatope, COO of FilmOne Distribution, is delighted by the public response.
“This has been an amazing year for Nigerian cinema. With returns of well over N200 million, The Wedding Party is on track to deliver numbers we have never seen before for a Nigerian film. It’s important to note that it is selling more tickets than Rogue One, part of the Star Wars franchise and the biggest film worldwide this season. For the first time, Nollywood is competing with Hollywood at the Nigerian box-office and winning,” he said.
EbonyLife says there are two new films in the works, including a sequel to ‘The Wedding Party’, that will ensure more outstanding commercial success in 2017/18.
Fifty, was the most successful film at the Nigerian box-office in 2015 and has spawned a television series, due to air on EbonyLife TV in 2017. Fifty was the only Nigerian film, and one of only five African films from a global selection of 238 films, to be screened at the 59th BFI London Film Festival.
Here’s how 2016’s Top 10 Chart looks like for Nigeria – Please note that not all the figures are verified rather we have used Filmhouse Cinema’s weighted average market share to come up with box office estimates for films not released by FilmOne.
- The Wedding Party – FilmOne Nollywood – N203 million
- A Trip to Jamaica – FilmOne Nollywood – N178.5 million
- Batman Vs Superman – Warner/Crimson – N140 million (Estimated)
- Captain America – Marvel/Disney/Crimson – N119 million (Estimated)
- Suicide Squad – Warner/Crimson – N116 million (Estimated)
- London Has Fallen – Independent/Okhma – N90 million (Estimated)
- Doctor Strange – Marvel/Disney/Crimson – N85 million (Estimated)
- Gods of Eqypt – Independent/Okhma – N80 million (Estimated)
- Mechanic Ressurection – Independent/Okhma – N75 million (Estimated)
- 76 – Silverbird Nollywood – N72 million (Estimated)
These movies are currently showing in all cinemas across Nigeria.