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Chude Jideonwo, Adebola Williams announce New Book “How to Win Elections in Nigeria”



Chude Jideonwo and Adebola Williams, co-founders of RED, on Monday announced their forthcoming book – “How to Win Elections in Africa: Parallels with Donald Trump.”

The book, which chronicles the ideas and ideals necessary for Africans and her friends to adopt, will be released in November.

The book draws credence from three anti-establishment election victories – in Nigeria and Ghana – where StateCraft Inc., a nation-building company under RED, played key roles.

“How to Win Elections in Africa” catalogs StateCraft Inc.’s experience with media management, youth mobilization and communication across key African regions that enables it to identify the opportunities and shortfalls of our democracies.

It reflects our experiences in Nigeria, Ghana, and other countries while analyzing and debating the roles and actions of key actors in democratic processes around the world.

The book is published by Farafina, with cover art designed by award-winning visual artist, writer and photographer, Victor Ehikhamenor. The cover art features an image of a hand flashing a victory sign with a bold title text all on a white background.

The new book follows the success of ‘Are We The Turning Point Generation?’ a collection of socio-political essays authored by Jideonwo spotlighting the role of young people in engineering lasting change in a rapidly evolving world.

Chude Jideonwo, Adebola Williams announce New Book "How to Win Elections in Nigeria" - BellaNaija


  1. BlueEyed

    September 26, 2017 at 4:51 pm

    Congrats Chude! More ground breaking news IJN

    • ND Babe

      September 27, 2017 at 1:42 am

      Nigerians are a bold lot though. After winning an election that birthed a hospital confined president & a stagnated economy with many wrongfully uncounted dead-from-neglect bodies, you have the effrontery to dare to profit from ya trade. In other words the means is more important than the end? its like a slave owner writing a book about the importance of servitude in plantation profitability and success without acknowledging the end-dead and unpaid slaves.

  2. FasholasLover

    September 26, 2017 at 5:08 pm

    Chude and Debola, I hope you both included how to ride on the wings of gullible young people, tell lies upon lies using propaganda and social media to sell the DOA man you sold to Nigerians.

  3. MurdaSheWrote

    September 26, 2017 at 5:20 pm

    LOL these idiots have come once again to rub the past mistakes of us (the electorates) in our faces LMAO. Hope you guys finally receive sense one day. Feeling like mavericks not realizing that y’all are a bunch of rasclats churning out bollocks at every given chance. Along with that short rat Omojuwa. Bloody a****,

    • Adekunle Copper

      September 26, 2017 at 7:25 pm

      The day we learn to criticise the underlying ideas and not the personalities involved, our politics will become engaging and inclusive. As long as comments like these are the only one’s we see, we’ll continue with this polarisation.

  4. Ephi

    September 26, 2017 at 6:31 pm

    Shameless duo. Posterity will surely still judge you both.

  5. Cocolette

    September 26, 2017 at 6:42 pm

    Lmao… I knew once I saw the title of the book that Bellanaijarians will not let this one shine

    • Brainstorm

      September 26, 2017 at 7:28 pm

      As in!

      But some of you are funny sha. If these boys are powerful or influential enough to get people to vote for Buhari (of which I don’t think they contributed up to 30% of the outcome), theb they are really influential and should be listened to.

      These guys got a job and they executed it well. Morever, people voted for PMB because they do not want GEJ. You people should let these boys rest abeg.

    • ND Babe

      September 27, 2017 at 1:47 am

      @Brainstorm they are not “influential.” they are well fed kids who understand and leverage the impact of hunger on human perception and thought processes. they are users by trade. They feed on poverty induced blindness, deafness and disenfranchisement. they are Nnamdi Kanu with a clear profiteering intent. Nnamdi craves power. they crave $.

    • Brainstorm

      September 27, 2017 at 2:46 pm

      @ND Babe. I can’t tell who they are or are not, my statement was as a result of sevetal comments online saying they made Nigerians vote an imcopetent candidate. I for one believe their contribution to Buhari’s victory was meagre compared to what Tinubu and some guys up North did. So, in the real sense they ain’t influential. They just got a job and did it well. The problem, I think is because they decided to push a candidate who turned out to be incompetent for whatever reason. Even many Nigerians who genuinely voted for Buhari regret their actions, but ask any today of they’d have voted for GEJ, the answer will be “No” for majority of them if not all. These boys are free to push their candidate, moreover other young people pushed candidates from other parties now.

      Like I said, I can’t tell if they are corrupt or not. Anything is possible, but from what we see, these boys haven’t done anything wrong (as regards 2015 Election) IMO.

  6. Barracuda

    September 26, 2017 at 7:22 pm

    Say what you want about Debola Lagos and Chude, but nobody has said they can’t do their work. In fact a lot of the hate is because they probably do their job too well.

    • Debola

      September 26, 2017 at 10:04 pm

      Seriously, I am not a fan of either of them but say what you want… These guys get whatever job they are given done.. If you really believe they got “people” to vote for Buhari…

      Moving on biko

  7. Mbe

    September 26, 2017 at 8:02 pm

    Usel3ss bunch of people. I hate these two with passion.

    • Danerys Stormborn

      September 26, 2017 at 10:06 pm

      Obviously. Because you are useless. They ruined your country for you abi? But you can’t do nothing about it seeing you possess no influence whatsoever or value to add. Ode oshi! Misplaced anger. Onyoshi!

  8. Babe

    September 26, 2017 at 11:20 pm

    When I see these two people I see master strategists! These guys are good at building and using their relationships to their advantage! Slowly walking their way into all enchelons of the society- young, old, muslim, christians name it! I need to learn a few things from you two

  9. The Reason

    September 27, 2017 at 9:44 am

    The reason why these two and their cohorts are largely disliked and mistrusted is because up until the Buhari saga, they had been positioning themselves as the leaders/influencers of the new political class.

    Their support of Buhari whether well intentioned or otherwise was proof that they are not the forerunners of the change Nigeria desperately needs. They lack the discernment, willpower, discipine and clever strategy revolution requires.

    They could have stayed neutral, they could have supported a different candidate – heck, they could have started their own party and brought their own candidate forward. But no! They chose to do the trendier, more alluring thing. Unless they remedy their mistakes they cannot be respected or trusted by any discerning Nigerian.

    And it’s not by Chude writing silly articles to absolve himself of blame. The fact that he refuses to admit that Buhari was never a good choice no matter the circumstance shows he is not truly repentant.

    Come 2019, the moves they make will determine whether they have renewed their thinking or if they have in fact, totally crossed over to the other side.

    I won’t be surprised if they throw their full weight behind a candidate like say…Atiku, daring to pitch him to us at the “Renaissance Man” who has the answer to most, if not all of our problems. I dare y’all to prove me wrong.

  10. Oh They Are Influential?

    September 27, 2017 at 11:15 am

    I see a lot of commenters here saying these guys are influential, and they are the ones we should be listening too and all that crap, and I just shake my head. It is very clear that the average young person in Nigeria does not know much about History, and that is why y’all could elect someone like Buhari in the first place because he was ‘packaged’ to you by this duo and their team of fraudsters. Now, it is one thing to be a ‘Master Strategist’, and it is another to be a conscientious one. These guys have literally no scruples and will not hesitate to brush up a ‘Dino Melaye’ or ‘Rotimi Amaechi’ as the next Presidential candidate if they money is right. These two are the exact thing that is wrong with this country, the same thing that has been destroying any hope this country has ever had for change: greedy, unscrupulous young men who managed to get into the corridors of power. I see Debola Williams and his red hat, and all I see is the young Bola Tinubu lurking in the corner of an old Tell magazine from the 80’s that I had seen a long time ago. These people work their way to the top, striking deals with devils and screwing people over while at it. WE DO NOT need these kind of young people anywhere near policy formulation or governance in this country as they will only do more harm than good to this country. These people have no conscience, none, I keep seeing “we did our job” “it was a job”… You knowingly peddled a man that you knew would not mean well for this country as President for the next four years and you feel you are now an authority on successful electoral processes? Does the end not justify the means for y’all? Do you realize that your integrity is tied to the names you decide to throw your weight behind? I am so angry right now and if I go on, i’d say horrible things to your generations. By God that lives, and the same one that you two make noise on social media that you serve, evil will befall ANYONE that courts devils to mismanage the future of this country, and that includes the two of you. I am watching for the next candidate y’all will be doing PR for next, my money is on Atiku. Sodding brood of vipers.

  11. nene

    September 27, 2017 at 6:35 pm

    if this book is anything to hype, i dare them to bring a candidate out in 2019 and make the candidate win the election.

  12. Omono

    September 27, 2017 at 10:38 pm

    Must feel great to make money off the destruction of this country. Pathetic.

  13. Juixe

    September 28, 2017 at 1:03 am

    You know very well that you are either Chude, Adebola or their relative. Simmer down please.

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