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“I made a Mistake, I started Big…..” says Bilikiss Adebiyi-Abiola | Watch a New Episode of Seyi Banigbe’s ‘Binging with GameChangers’




Seyi Banigbe interviewed Bilikiss Adebiyi-Abiola, CEO of a recycling company Wecyclers, on a new episode of her talk show and she had this to say:

Bilikiss’ candour is what I found most enchanting about her. Unashamedly eager to admit to her mistakes and successes, she sure made me feel super comfortable while I interviewed her for the second episode of my talkshow, Binging with GameChangers.

Her statement about her first business that failed, got me! Aptly describes the story of my life in relation to how I started my jewellery brand. From inception, I had always been eager to not only import and sell top quality fashion jewellery to Nigerians but I also wanted to create designs that were exclusive to the brand but also met the needs of it’s customers. In the bid to keep the price points relatively low, I had to produce my designs outside Nigeria.

I got carried away while in talks with some of the factories I worked with abroad. They successfully made me feel like a “big deal & big brand” as they emphasized that since I said that I was in competition with UK high street stores, it was best I produced in the same quantity and quality they produced.

I should have just humbly told them that at the time, I was a novice in the industry and had no retail mechanism to sell the sort of quantities I was being advised to make. Alas, your girl produced enough jewellery to go round her village (I exaggerate though) and began to fast and pray for everything to disappear from the store after succeeding at selling only a handful of them.

That experience could have made me drop the business idea but I’m so glad I didn’t because 6 years down the line, the same business is producing even larger quantities with some designs selling out in weeks.

Starting small is smart but please don’t be lazy in the name of starting small, because the aim is to expand as a business. Starting small also leaves you room to make your teething mistakes under the radar and not before millions of people. Although the definition of “starting small” is relative to everyone, I’m sure you get the core of my write-up.

Till I come your way again, be the best in whatever space you find yourself!

Watch the interview below.

Details of Seyi’s look for Episode 2 of Binging with GameChangers are:

Dress: @adeysoile
Jewellery: @bland2glam
Shoes: @shoehiveng


  1. Lola

    February 14, 2018 at 2:32 pm

    Very nice episode, learned a lot, I am passionate about waste mangement but dont know how to channel my passion

  2. Uyai

    February 14, 2018 at 5:35 pm

    Nice one
    Start small. Grow big

  3. Didi

    February 16, 2018 at 9:18 am

    While it is interesting to see success stories like this: I will implore the show presenter to be more organized and structured. You need to ask questions about that the potential viewers are yearning to ask. The show was presented in a way that showed the presenter as already knowing a lot about the invited but didn’t care to let the show educate the outside viewers.

    My 2 cents

  4. Allegra

    February 18, 2018 at 8:44 pm

    This is one of your best video’s so far. Please share more of innovate women really changing Nigeria. Also, it would be amazing to understand what is the business model of some of these interesting businesses. I also liked her start small grow big…I know its common sense but sometimes things get quite seductive.

    Thank you so much for sharing this insightful and inspiring video.

    I was at a Ted event and one guy kept talking about how he got money from ‘Daddy’ to start his app venture, he claims he is successful and goes to lots of events. However, I don’t see his business model? Its not clear how he pays ppl who work for him.

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