There’s a lot to Learn about Brand Positioning with Peace Itimi

“Positioning is not what you do to a product, positioning is what you do in the minds of the consumer”. Brand positioning is essential to any business that wants to thrive and differentiate themselves from the competition.

On this video, Peace Itimi talks about the importance of brand positioning, the three dimensions of brand positioning and how to write a killer value proposition statement.

Watch the video below: