Creative Director, Hayet Rida Reveals The Inspiration Behind Her Brand Name – KHOI

Ever wondered about the story behind your favourite brand name? Join Creative Director Hayet Rida on an exclusive journey into the heart of KHOI. Discover the inspiration, the meaning, and the vision that birthed it.

FYI, you might be enchanted as Hayet shares the fascinating story behind the elegant brand name KHOI, from inception to its global impact. Hit the ▶ button below to watch:

 

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Fun fact: Hayet is wearing a necklace from KHOI’s Fall 2024 collection named ENSA (the twi word for hand…a celebration of Hayet’s stepping into the brand FULLY…and literally putting her stamp on it all). The piece will be available for purchase later in the year.

CREDITS

Founder: @Hayet.Rida,

Brand @shopkhoi

Video: @wilbyyyy

The fun doesn’t stop here, visit www.bellanaijastyle.com for more on African fashion and lifestyle now!