Going Global! Tiffany Amber kicks off retail at Italy’s Leading Department Store La Rinascente, Viva in Ghana & Merchants on Long in South Africa

www.naskaras.comFollowing a successful Christmas at London superstore Selfridges, iconic African fashion brand, Tiffany Amber has embarked upon it’s global expansion plans with three new retail outlets launching in the second quarter of this year, featuring it’s Spring/Summer 2013 Collection, Rhythm of Africa.

La-RinascenteThe Collection, which premiered at New York Fashion Week in September 2012, will now be sold at Italy’s Leading Department Store – La Rinascente from April 2013. La Rinascente was the first department store to open in Rome in 1887 and now owns a chain of 11 department stores located in several Italian major cities. La Rinascente carries the world’s most luxurious brands and has a flagship store in the fashion capital of the world – Milan!

Tiffany Amber Display - LaRinascente Shop Floor

Tiffany Amber Display – La Rinascente Shop Floor

In addition to Europe, Tiffany Amber is also concentrating it’s expansion efforts on the brand’s home Continent of Africa where they are launching an in-store concession in Ghana’s largest and most respected boutique, Viva on 27 April 2013 bringing it’s ready-to-wear label to the discerning Ghanaian fashionista.

This partnership is a first for the boutique who before now mainly focused on retailing the European labels which we all know and love including, Dolce & Gabbana, Bottega Venetta, Moschino Cheap and Chic, Valentino, Marc Jacobs among many others. This move to Ghana will be followed by a partnership with leading South African Salon Store, Merchants on Long in Cape Town, a store that specializes in contemporary African design stocking fashion, art and homeware sourced from around the continent.

The SS13 Tiffany Amber collection encapsulates the Rhythm of Africa. A contemporary, ethereal, exotic and bashfully sexy collection.

Creative Director of Tiffany Amber, Folake Folarin-Coker says of the exciting expansion news “This year we will be celebrating 15 years since the launch of our brand and while we have focused mainly on our home territory of Nigeria up until this point, the time has come and the demand has risen enough for us to make our pieces more available to shoppers outside of this region. We are excited to be collaborating with these three outlets; who individually have amazing history and are fantastic success stories. 2013 has gotten off to a great start for our brand and we look forward to announcing more partnerships, collaborations and expansion in the very near future!

22 Comments on Going Global! Tiffany Amber kicks off retail at Italy’s Leading Department Store La Rinascente, Viva in Ghana & Merchants on Long in South Africa
  • ccc April 23, 2013 at 4:09 pm

    Good for her

  • comment waiting moderation! April 23, 2013 at 4:40 pm

    Were pic na,I don’t have time for long read…I can imagine how high price those gown might cost,and it just basic…OMG!

  • babygirl April 23, 2013 at 4:56 pm

    A good move to a greater height! Congratulations to the Tiffany Amber peeps.

  • Godsluv22 April 23, 2013 at 5:18 pm

    Yess… Nigeria’s fashion industry is booming international ohhh…..I’m proud of Tiffany, God Bless her work….

  • lily April 23, 2013 at 5:24 pm

    I luv tiffany amber…her designs are just classic.

  • Sexxie April 23, 2013 at 6:55 pm

    Way to go Tiffany Amber! Wish her pieces were a bit more affordable. *phew** my only dress from the label cost me an arm though it was worth it. I pray oyibos will patronize her well. Good Luck!

    P.S. BN I’m officially beefing you guys now. I love you, can’t do without you for a day. But for refusing to change my display pattern to a more sassy one, THE BEEF IS ON! :-( :’( X-(

    • whocares April 23, 2013 at 11:00 pm

      loool. mine is a VERY dull green.. absolutely ghastly. be happy with yours.. i dont think they have control over it though. I dont even know what “it” is.

  • Anne April 23, 2013 at 7:07 pm

    Well, she better re-price downwards in Ghana. Ghanaians don’t spend money ‘by heart’ like Nigerians do. Very modest people.

    • Cynthia April 23, 2013 at 11:50 pm

      Why the comparison though, and the assumption?

    • Oaken April 24, 2013 at 4:36 am

      Abi? Before dem koffi de tailor and akosuah couture carry iPhone camera enter store , scan and copy her style and duplicate the shege dey wholesale for Ashanti market

    • MizzCJ April 24, 2013 at 6:26 am

      Ha, it will shock u! lol tho ur kinda ryt, there’s actually a pretty good market. a minority, of course!

  • Ngum April 23, 2013 at 7:38 pm

    Good for her!

  • Berry Dakara April 23, 2013 at 8:28 pm

    Very nice!

  • Nawa OOO April 23, 2013 at 8:50 pm

    other countries should take notes from Nigerias Fashion and music industry!

    • FYI April 25, 2013 at 9:22 am

      Other countries are taking note as there are five other designers from Africa featuring at la rinascente as part of the fashion for development initiative. The dresses on the mannequins are by Kofi Ansah a Ghanaian designer.

      • Anne April 25, 2013 at 11:56 am

        Thank you! Bla bla bla as if! Kofi Ansah started when T.Amber was still in diapers. Why, they thought the pics on the mannequins were T.Amber? I’ve been to her site, nothing different!

  • NNENNE April 24, 2013 at 12:16 am

    Way to go! Good Luck all the way.

  • Jenny April 24, 2013 at 6:01 am

    I would have preferred the head scarfs taken off the mannequins cause in reality most women who can afford her clothes don’t wear matchy head gears.

  • lagoslondonprgirl April 24, 2013 at 8:33 am

    Merchants Long is a lovely store.

    Congratulations Tiffany Amber

    LLPG

    X

  • Bella April 25, 2013 at 1:32 pm

    i LOVE LOVE LOVE LOVE AND LOVE ME SOME MORE TA…KUDOS

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