FashionTV rocks Lagos to launch International Style Week 2010

International Style Weeks (ISW) Limited, a fashion promotions and marketing company, based in Lagos unveiled the events of the International Style Week 2010. This fashion event shall parade the best fashion leaders from Nigeria and Africa over three days starting on the 13th of October 2010.

According to the organizers of the event, “ISW is geared towards changing the fortunes of Nigeria designers by addressing the fundamental gaps in the value chain. With our population of 150million, Nigeria is potentially the largest market in Africa with annual fashion consumption spend in excess of N140billion, it is potentially the largest fashion market in Africa, but sadly relies on foreign designer goods”

As part of the launch activities, ISW in collaboration with Fashion TV International organized the first ever Fashion TV  Lagos Party, the event took place on Saturday, 21st August, 2010 at Nu Grotto in Victoria Island, Lagos and BN Contributor, Terence Sambo was on the scene. Here is his report.


The FTV party had loads of fashionistas and wannabes running ragged trying to get the exclusive invites. The party started promptly at 8PM with loads of models arriving in little black dresses looking camera ready. The paps got straight to business clicking their camera shutters and sending flashing lights bouncing all over the red carpet as models struck some interesting poses a yoga instructor would fancy.

Party host Isio soon got straight to business and started her red carpet interviews. After which most of the guests crowd proceeded inside. The party was spread over several floors – The ground floor was the regular area and free drinks were served to the fashionable crowd which consisted mostly of models.

The first floor was the VIP level where the likes of former Mr Nigeria, Bryan Okwara and his posse of Makida Moka (Face of Sleek 2009) and Alex Ekubo, actor and 1st runner up Mr Nigeria 2010 were spotted partying hard. Champagne flowed freely on this floor and at a point it was like one person to a bottle, I am sure this motivated some people.

The second floor was the Uber VIP floor for celebrities such as Nollywood stars Rita Dominic & Omotola Jalade-Ekeinde who was with her husband, Captain Matthew Ekeinde.

However majority of the guests who attended the event would admit that the party was really going on the ground floor. A fun Lagos night! Looking forward to catching a glimpse of the event on FTV.

Rita Dominic

Model/TV Presenter - Isio Wanogho

Face of Sleek - Makida Moka

Designer - Ohimai Atafo

Omotola Jalade-Ekeinde

TV Presenter - Michelle Dede

TV Presenter - Dorisha Brick-George

Mr Nigeria 2008 - Bryan Okwara

Actress - Barbara Ukattah

Image Consultant - Ifeoma Williams

TV Presenter - Dayo Ephraim

Model - Warebi Martha

Model/Designer - Ishioma Onyeabo

Designer - Zizi Cardow

Rita Biuwovwi

Photo Credit: Tyna Ezenma |

65 Comments on FashionTV rocks Lagos to launch International Style Week 2010
  • benita August 25, 2010 at 3:43 pm

    some women have no business wearing short dresses with their dark knees. just cover it up. i know it might not be ur fault. haba. dorisha and that other guy (dayo) from hip tv, they look like they share the same cream. what’s up with naija and bleaching? look at their faces? first it was rita, then tonto, even omo t at one point (maybe even now). and isio is even getting lighter by the day but her outfit is not werking for me oh. and omotola is dressed inappropriately yet again, or did other ppl overdress? hmmn. i don’t think so. pedal pushers, a cap on a red carpet event? it’s too casual. only the face of sleek girl and ishioma look good. rita dominic i dunno, i love her but she’s looking very pale and washed up these days (she reminds me of tonto dikeh, which is a bad thing). bryan okwara should please lose the braids.

    • Seun O August 25, 2010 at 5:43 pm

      Pedal Pushers? lmaooooo If you are going to correct someone at least get it straight yourself. You shouldnt be here digressing people’s fashion sense abeg.

      • Chei! August 25, 2010 at 8:27 pm

        Hahaha help me tell am o!

      • benita August 27, 2010 at 1:09 am

        whatever pedal pushers, leggings, trousers, anything. potato…potatoe. same thing. what she wore was wrong.

    • Geekgirl August 26, 2010 at 3:18 am

      @ Benita, you will now wonder why pple are bleaching abi, when human beings like you are condemning those with black knees, as if it is a crime!!So if any part of ur body is dark you should cover it abi!!

    • Mina August 26, 2010 at 7:30 pm

      Sweetie, stop being jealous because you can’t afford the cosmetics Dorisha and Dayo use, i’m not a close friend of theirs, i just dislike haters who don’t know what they are talking about like you….

      • benita August 27, 2010 at 1:07 am

        cosmetics? why is dayo’s face lighter than his hands? and dorisha too? okay maybe it a lighter colour of foundation? goodluck to u and ur “hater”. not me. i’m just stating fact.

    • Lucinda August 28, 2010 at 9:53 am

      Girl you spoke d truth, why in d name of fashion some ladies just dress without looking at the mirror b4 leaving their homes? Is their mirror fooling them or is it that they hav no eyes to see themselves? Pls naija girls it’s either u r over doing it or u don’t know how to.

  • P.E.T August 25, 2010 at 3:45 pm

    Dayo Ephraim got it rite but Bryan looks like a magician abi is it my eyes?

  • JUSTSAYING August 25, 2010 at 3:52 pm

    If nigerians are going to COPY and EMULATE Hollywood and red carpet then Rita make sure your dress is well pressed and ironed b4 u get on the carpet and Omotola make sure you dont do the biggest offense of REPEATING a dress or attire u have won before and ZiZi i guess by now we are all used to the carnival makeup.

  • kimmy August 25, 2010 at 4:01 pm

    these pictures are from the fashion TV party??? what a HAM. The people who attend simple event like; le petite marche dress so much better. guess these are really razz people…

  • Worried August 25, 2010 at 4:11 pm


  • Didi August 25, 2010 at 4:21 pm

    Seems like it rained that day. There’s water on the carpet.lots of it.
    These photos don’t do justice to the pple in them.

  • fi August 25, 2010 at 4:23 pm

    Zizi’S BODY though…for her age..her body is on point!

  • K.. August 25, 2010 at 4:34 pm

    ha what the hell is omotola wearing..

  • Afrobella23 August 25, 2010 at 4:37 pm

    I think the people in these photos look nice….some people always have something negative to say….just let people LIVE!!! Give them a break, i would like to see you put on one those dresses, let’s see if your knees are dark….and if they are who the heck cares, none of us are perfect….God made us all in His image NOT your’s, life is too short to be downing others… happy that you have fingers to type….

  • aosgrl August 25, 2010 at 4:38 pm

    Zizi Cardow needs to stop…really.

  • Asa August 25, 2010 at 4:41 pm

    @Just saying….repeating an outfit is not an offence dear!!! as long as u do it with a lil twist!….Rita is a disgrace…wat is that? dat outfit is ridiculous..she looks cheap!!..and Omo T?…Lawd have mercy! dats just a no no!!…did this article call them uber vips? nah! with the dress sense dey displayed here…puh-leaze! Talk to d hand!!!…Dayo Ephraim is d best looking guy here..face wise, body wise and fashion wise…Mr Nigeria looks like a chinese waiter…d only difference is his skin colour…the last babe(the playsuit)…i knw she was trying to make a statement with her outfit and shoes and belt…but it just looks off to me…maybe a different shade of belt and a nice pair of black sandals would have been berra!!!!…Overall not bad sha!!..just ayt!!

  • Asa August 25, 2010 at 4:43 pm

    Also Zizi… speechless!!!..She looks tired!..pls go and rest my dear…go on a holiday or sumthin so that u can refresh ur body and spirit!! sure she looks prettier with less makeup!!

  • Judith August 25, 2010 at 4:55 pm

    the last girl scary gan. bleaching is wronggggggggggggggg.
    d only pple werking for me are isio, makida, michelle dede and ishioma and d lady with d pearl necklace. others shoulda stayed home.

  • cici August 25, 2010 at 5:16 pm

    Rita is beautiful, always on point. Isio is gorgeous. Ifeoma williams looks beautiful without trying too hard.

  • DUDU August 25, 2010 at 5:43 pm

    Can Mai please quit the penguin legs pose. I love you and all but that pose…….. not sure.xxxxxxxx

  • Brittle Paper August 25, 2010 at 5:49 pm

    What is Omo T wearing? Like seriously. She looks like she’s on her way to the pool or something.

  • Isy August 25, 2010 at 6:44 pm

    WTF!!!! these pictures are horrible…..well, most of them. Rita looks horrible and wth is omotola wearing? ‘leggings?’ Sure, she forgot that she was coming for a fashion show. And plsssss, dont come to a fashion show with dress shorts and scary makeup… faux-pas!! Nigerians got alot of work to do!! So far from Hollywood!! Smh…

  • Dith August 25, 2010 at 9:56 pm

    Zizi Cardow has such a hot bod..especially considering her age!! Been meaning to say this!

  • Ibo Omoge August 25, 2010 at 10:07 pm

    How did I miss the bag hanging from Omotola’s shoulders?!…*dead*

  • a mon avis August 25, 2010 at 11:45 pm

    * covers eyes with hands, shaking head in disbelief and hoping when I remove my hands, Omotola would have changed out of that Zebra wannabe outfit*. Mr Nigeria looks like he’s going to audition to be a waiter in hell’s kitchen. I still don’t get guys who use lip gloss @ Dayo Ephraim that’s so eeeewwwww!!

  • Ujubaby August 26, 2010 at 2:36 am

    Hmm Zizi Cardow I hail make-up, sometimes less is more. 9ja gurls shld seriously start taking care of their legs, anh anh! And what is deal wiv crossing ur feet like u wanna pee, must u copy hollywood celebs, I hate dat posture, tschew, Rita’s lukin sweet as eva, omo-T mama, lol, luv ya!

  • Ujubaby August 26, 2010 at 2:38 am

    Omo-T’s cloth luks lyk d one in her recent vid!

  • Sharon August 26, 2010 at 2:39 am

    Seriously, i’m not feeling my baby Rita outfit o. I guess when u are named best dress, there’s pressure on you and you don’t know what to wear anymore. For the last girl,……….i rest my

  • THE AMAKA August 26, 2010 at 2:40 am

    a lot of these people look terrible! whats up with the funny way these guys are standing? what kind of post is that?
    and a lot of these girls look TRASHY and should please give extra care to their legs before flaunting them all around. I know its rainy season in Nigeria right now and the mosquitos are having a field day. na wa!
    the girl especially with the black and white strip shirt (yes SHIRT and not dress) should seriously slap herself.
    from the last two red carpets/events BN i thouhgt it was getting better and better. where did it go? “Style Week?” this is embarassing!
    Omo could have done without the hat.

    and lastly….what is up with that ugly dirty carpet with water all over it? must we always copy?

    Rita Dominic, Dorisha, Isio, and Ifeoma williams are the few people that get an okay from me.
    it looks more like a club scene than a red carpet event.
    long hissssssssssssssssss

  • adenike August 26, 2010 at 8:50 am

    Omotola Jalade-Ekeinde; what in the devil’s name is that flower pot on your head? *still shocked*
    @Asa;you’re something else..Lol. “Zizi looks tired”… And the Chinese waiter? OMG!Still lol.
    @Dudu;Penguin pose? Lol….. You sure found the right word!

  • Blossom August 26, 2010 at 9:06 am

    Zizi reminds me of Donatella Versace.

  • sade August 26, 2010 at 9:29 am

    debola majekodunmi!!!

  • Ifeanyi August 26, 2010 at 10:03 am

    Biko nu, it is just an event. Zizi Cardow pulls off a great look for once. Rita, Omotola, Michelle, Makida, Warebi, the very tall dark-skinned lady, Barbara, all look great. Yes, some Nigerian women could think twice before putting on mini – midi skirts and dresses becos of the spots on their legs, and not so looking great skin. Not that I am advocating skin bleaching (lightening>) But it is something they have to do for themselves, that is, look after their legs and not only their faces

  • Peperempe August 26, 2010 at 10:36 am

    Well Mr. Nigeria is an extraordinary eyesore, Rita looks so old and someone needs to propose to Zizi quickly oh, abeg e don do! Get her off our backs already, marry this woman oh.

    On the other hand, ifeoma wiliams looks okay and michelle dede looks classy. As for OMO-T and the “BLEACHING BATTALION”….SMH !

  • Peperempe August 26, 2010 at 10:38 am

    Now I know what Bryan Okwara reminds me of…..those Olumba Olumba people !!!! HAHAHAHAHAHHAHAHAHAHAHAHAHAHAHA !

    • adenike August 26, 2010 at 10:51 am

      Thanks for the reminder! Lol

  • lola August 26, 2010 at 10:55 am

    @ peperempe…FYI zizi is married with a daughter. Please you all need to give these people a break. They are only human and they dont look half as bad as y’all saying.

  • deedoubleU August 26, 2010 at 11:22 am

    Ishioma’s outfit rocks…
    Ifeoma Williams, Makadi and Michele Dede look ok, and then to the last girl wearing blush like that is a NO! NO! and that shoe, no darling, outfit looks nice though
    and to the rest the IV’s says : Fashion Rock Tv, not Fashion sucks TV… or didnt you lot read the Invitations properly.. Rita you fall my hand.. Omotola! Omotola! Omotolaaaaarggh!..

  • bekky August 26, 2010 at 12:37 pm

    ds zizi woman age is fast tellin on u abi is frm my eye

  • fokasibe August 26, 2010 at 1:27 pm

    Arrrgggghhhhh! Just when you think 9ja ‘celebs’ finally get it: whambam!! They dash all your hopes! Na wah for the zexy legs o! Gosh!!! Bleaching is not good! Pancake is to be used expertly @ Zizi!! Phew! After all these years as a ‘celeb’ one would think you’d know? OmoT you’re kidding me with that bag/hat to match ensemble, no? Bryan Okwaya, change our style!!! There’s such a thing as overdo and this look is not working!!!

  • nkiru August 26, 2010 at 2:16 pm

    The mini:
    Never in the history of fashion has so little material been raised so high to reveal so much that needs to be covered so badly.

  • Otoks August 26, 2010 at 3:40 pm

    Omotola(apart from looking local in dat outfit) and Barbara look especially cheesy. Ah Ah

  • Lagos Boy August 26, 2010 at 4:38 pm

    WTF???? Just Horrible!!

  • wateva! August 26, 2010 at 5:30 pm

    Mr Nigerian Okwara looks so wrong!!! And not everyone has the legs to carry off a mini dress!! Skinny ankles, spotty skin, black knees, chicken legs etc etc…how horrible!

  • ogefierce August 26, 2010 at 7:19 pm

    abeg make una leave me o!!! LWKMD!! Bella Naija,good job but not so good picture quality,am sure if you guys did a lil bit of photo shopping some of the comments above would’nt have been necessary …lolllzzz

  • raymond August 26, 2010 at 9:15 pm

    Lwkmd@all d comments…. Very big LOOOOOOOOOOOOOOOL… Am rotflmao seriously @ these comments….

  • MsD August 27, 2010 at 1:28 am

    LOL! I just couldn’t help myself…I have to say though that most of these comments are well deserved. LOL!!!!!! I didn’t know people with dark knees couldn’t wear short dresses. Benita has me checking my knees…LOL!

  • efed August 27, 2010 at 3:23 pm

    Am thinking the photography is the problem here oh!!! Just saying. But if not, then i think it is time to introduce the fashion police segment to Nigeria. It will be funny as hell!!!

  • eniola August 28, 2010 at 12:24 am

    lwkmd, i can’t stop laughin. this comments are crazy. but y’all nid to chill out. i have to admit though, who says nigerians can’t speak english, i have seen some beautiful and on point comparisms here, bella nija should hire u’all.

  • tade August 29, 2010 at 3:59 am

    @SeunO really? really! ‘digressing people’s fashion sense’, ‘digress’?
    if you are goung to correct someone at least YOU get it straight yourself.
    how can u use digress in that statement
    its really not necessary to use words ur friends are using if u do not know the meaning.gosh!
    but as u ‘digress’ this comment, take a few minutes to grab a dictionary

  • R-C August 29, 2010 at 6:25 am

    HAHAHAHAHA @ all the comments…i just can’t stop laughing u guys are awesome.
    But seriously..i love u Omo-T but that outfit…….
    As for Rita,maybe her outfit got rompled(?) on her way to the event?..i dunno
    Mr. Nigeria…the circus called..they want their outfit back-like yesterday.
    Ms Zizi abi na wetin be ur name sef….ur body is slammin,that said…there is such a thing as “age appropriate” common u know this don’t u or are u just bo-boing us?
    Not comparing with any hollywood red carpets or rugs just common sense

  • Nini August 30, 2010 at 4:30 pm

    Can someone say OMOTOLA can not dress oooo!!!
    She keeps giving us fashion blunders except she is dressed for a magazine shoot or something.

  • Baniaz August 30, 2010 at 10:26 pm

    gurl @ d bottom(last pic)….WANA SAMBO!!!! gurl u luk nice hun…..fego do u well ma sista….

  • ANTHONIA OGUAH September 1, 2010 at 12:54 pm

    OMGGGGGGGGGG……na wa o especially this Benny-na -ta girl , seriously girls you have all spoken well and what yah all said is okay ,its all in individual eyes just the way some people are for real colour blind[ it is no offence to be colour blind , it is just a defect from nature ] Moving on i pray Benita wont be unmasked someday …hahahahhahahahhahahahahhaa….babe pray you are not caught unaware anyday either on the red carpet or by the lence of a paparazzi otherwise we go finish you that day [ Kudos anyway for downloading each celeb critically …lol ]

  • 4la October 12, 2010 at 11:43 am

    If you missed this one, don’t miss the next between the 14th – 16th of October. Call 08063622030 to buy tickets

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