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BN Bytes: Catching Up With Emma Nyra! Rising Music Star dishes on Relocating to Nigeria, her Record Deal & “Ur Waist”



All it took to get her noticed was a great collaboration with label mate, Iyanya, and the name Emma Nyra became popular on the Nigerian music scene. She brought Iyanya’s hit single “Ur Waist” to life with her sultry voice and has two other well accepted singles “Ori Mi Wu” and “Everything I Do” to her credit.

Emma Chukwugoziam Obi was born and raised in Texas, USA by her parents who both hail from Delta State. She attended Texas Southern University in Houston, Texas on a full volleyball scholarship where she completed her studies with a Bachelor of Science in Health Administration and a minor in Public Affairs.

Now signed to Made Men Music Group, the fast rising star is set to make even more hits in 2013. BellaNaija’s Adeola Adeyemo caught up with Emma to to get some scoop on her journey into music and find out what she has been up to lately.

The name “Nyra”….  Nyra is a nickname I got in college which in short is just another version of Naira.

Discovering her passion…  My journey into music started when I was very young. As a small child I often sang songs of my own, and I also discovered that my sister and I could mimic almost every song on the radio. I discussed with my parents that instead of going to college I wanted to pursue music. You can imagine the immediate response I got!

College vs Music…  Being an entertainer is what I have always wanted to be. I promised my parents that I would get a degree first, then pursue my passion. I graduated in 2010 and I’ve been entertaining professionally since then. In the end I’m very glad I listened to them because I will always have a degree to fall back on.

Relocating to Nigeria… In March 2012, I moved to Nigeria in order to further pursue my career. I have to admit it was a bit tough in the beginning. I had a hard time adjusting to the weather and I missed my friends and family dearly. In hindsight I can say that moving to Nigeria is one of the best decisions I’ve ever made. The industry does not lie or sugar coat anything so it has definitely made me stronger.

Getting a record deal… I met Iyanya in 2011 through our manager Ubi Franklin. I met Ubi Franklin in 2010 through a close friend. Ubi was actually the main instrument in convincing my parents that moving to Nigeria was the right idea. In March 2012 I signed to Made Men Music Group and the rest is history. I feel truly blessed to be with a group of people who believe in my ability 100%.

Working with Iyanya…  is never a dull moment! He’s an experienced artist so he teaches me many techniques. When we released “Ur Waist” we received mixed reviews. A lot of people didn’t understand it and when we released the video it was equally controversial. What makes the song especially unique is the beat. D’tunes produced a sound that you can’t compare to anything else on the radio right now. Now when we perform, the first thing people want to hear is “Your Waist, All I Want Is Your Waist”. Overall I’m grateful for the platform the song provided for me.

Debut video… My debut video Ori Mi Wu, which was directed by Mr Moe Musa, was shot in Manchester and is set for release in early January. My fans can expect a video with lots of energy, choreography, and whining of waist which I am known for.

My greatest assets… are my legs and my smile.

Age…  A lady never tells her age! Let’s just say I’m old enough to drink. *wink wink*

Career goal… Within my music career, my main goal is to conquer the African market and to penetrate the international market. I would like to be recognized for the quality of my voice and not the quantity of my bank account.

Emma Nyra – Ori Mi Wu


Emma Nyra ft. Iyanya – Everything I Do


Iyanya ft. Emma Nyra – Ur Waist

Adeola Adeyemo is a graduate of Industrial Relations and Personnel Management from University of Lagos. However, her passion is writing and she worked as a reporter with NEXT Newspaper. She believes that anything can be written about; anything can be a story depending on the angle it is seen from and the writer's imagination. When she is not writing news or feature articles, she slips into her fantasies and creates interesting fiction pieces. She blogs at


  1. [email protected]

    December 30, 2012 at 9:59 pm

    Adjusting to the weather??really girl??? did u not say u where born and raised in Houston…we know Houston is worse than naija weather, were athletes’ and many individuals die from heat..girl P-Lease, i can understand if u say adjusting to d culture.

    • brit

      December 31, 2012 at 2:23 pm

      no sweets houston isnt worse than nigeria. i can certainly relate to the weather thing.

    • JJ

      January 2, 2013 at 12:01 am

      NO, she said Texas, not Houston. She only schooled in Houston. But was born and raised in a different part of Texas. Every city has it variation in weather. So relax.

  2. fabulous

    December 31, 2012 at 5:32 am

    Emma!! Love u girl!

  3. DJ Exclusives wife.

    December 31, 2012 at 8:27 am


  4. efe

    December 31, 2012 at 2:31 pm

    this madam claiming DJ Exclusives wife..really?? and you cant spell his name correctly, let his babe catch you, rubbish!!!!!!! its DJ XCLUSIVE by the way ! hiss

    • mama

      January 2, 2013 at 9:02 pm

      e be like say u r dj xclusive’s girl oo…lol take it easy

  5. merry xmas BN readers

    December 31, 2012 at 3:29 pm

    Did she say her legs are her best asset,when they are not even long? She did justice to the song [email protected],not so serious now habbaa!

    • Simya

      January 4, 2013 at 2:30 pm

      Do they have to be long to be her best asset? Perhaps they’re fresh

  6. Abs

    December 31, 2012 at 3:45 pm

    The babe face strong o. Kai. Wishing her luck sha

  7. wiklo

    January 1, 2013 at 4:50 am

    Texas heat is off the chains compared to naija….no joking o!!

  8. @Tosin_ DoubleO

    January 1, 2013 at 7:29 pm

    I met her once before at ‘Industry nite’ (mavins) when she was completely unknown and could predict that she would make a headway… I watched her do some unorthodox things that confirmed that she has a hustler’s spirit; the key ingredient needed to make it in business (entertainment or otherwise). Talent is secondary.

  9. Olofofo

    January 2, 2013 at 6:22 am

    @we want the jist o. What are the unorthodox things o. Lol. Loved your post, Hilarious

  10. Jinadu Olufunmilayo

    January 2, 2013 at 12:03 pm

    My opinion Emma, you act too much like a video vixen thats why its really hard to see past your fair skin to your obvious audible talent. The fact that you feat with a guy that oozes sex appeal like iyanya shouldnt make you concentrate on sex appeal too. I seen u on stage with iyanya a couple of times and i found it really hard to take you seriously. i listen to you now and i know you have it, but i think you should be more confident as a singer than as a video girl or background dancer. God bless your hustle.

  11. The original Beebee

    January 2, 2013 at 5:38 pm

    @tosin..pls give us the gist naaa…after whetting our appetite?!!

  12. chi-ez

    January 12, 2013 at 6:13 pm

    Emma my fave gidi radio host wishin u all the best. really honest and funny lady

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