Estée Lauder signs Kendall Jenner as its New Face!

It looks like 19-year-old Kendall Jenner is following her sister – Kim’s footsteps well all the way to the bank.

Beauty brand Estée Lauder have announced the young model as their new face. Kendall joins the likes of Joan Smalls, Liu Wen, Constance Jablonski and Stephanie Seymour on the brand’s list of spokespersons. According tot he brand, Kendall will appear in print, TV & digital advertising platforms for the brand as well as have a key role in the brand’s social media campaigns via Instagram and more.

“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She is the ultimate insta-girl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”

“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling,” said Kendall Jenner. “I found out when I was backstage at Paris Fashion Week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”

Kendall currently has her own landing page on the Estée Lauder site with vintage photos of her trying on her mom, Kris Jenner‘s makeup. How cute!

Kendall seems to be rising quickly with more brands picking her up for campaigns and endorsements. Congrats to her.

Photo Credit: Fashionista/Estée Lauder