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AsakeOge Couture Gets Real in Lagos with New DaViva Collection Lookbook!

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Womenswear designer, AsakeOge Couture, was asked to represent DaViva fabric at the just concluded Africa Fashion Week London and this collection was her offering.

The campaign was shot at a local market with the aim of showing the richness of the DaViva prints against the ever vibrant Lagos city. The fabrics’ diversity was shown in the contrast against the backdrop of frozen food, bags of flour, water and earth.

See the collection below;

Asake Oge DaViva Collection Lookbook - BellaNaija - August 20150013 Asake Oge DaViva Collection Lookbook - BellaNaija - August 2015001 Asake Oge DaViva Collection Lookbook - BellaNaija - August 20150012 Asake Oge DaViva Collection Lookbook - BellaNaija - August 2015006Asake Oge DaViva Collection Lookbook - BellaNaija - August 2015008 Asake Oge DaViva Collection Lookbook - BellaNaija - August 2015004Asake Oge DaViva Collection Lookbook - BellaNaija - August 20150011Asake Oge DaViva Collection Lookbook - BellaNaija - August 20150010 Asake Oge DaViva Collection Lookbook - BellaNaija - August 2015002 Asake Oge DaViva Collection Lookbook - BellaNaija - August 2015003 Asake Oge DaViva Collection Lookbook - BellaNaija - August 2015Photo Credit
Photography: Shola Animashaun (Instagram: @SholaAnimashaun)
Designer: AsakeOge (Instagram: @AsakeOge)
Makeup: Tobi Banjoko Oyelakin(Instagram: @TobiBanjokoOyelakin)
Model: Pages Models (Instagram: @PagesModels)

To find out more about AsakeOge, visit their website: www.asakeoge.com | Follow them on Twitter: @AsakeOge or @IAmAsake | Find them on Facebook: www.facebook.com/asakeoge

Jennifer is the Beauty Editor & Style Representative of BellaNaija.com. Get in touch - Send an email to: beauty(at)bellanaija.com or style(at)bellanaija.com | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle

32 Comments

  1. bruno fierce

    August 10, 2015 at 8:33 pm

    dear AsakeOge Couture, how can I take u serious as a designer when u have that word “couture” in ur brand name. do u know what that word “couture” means?

    I dont think I can critic this collection. pls go back to the drawing board and reband yourself and kindly remove that word “couture” from ur brand name.

    I can take u or ur work seriously until u remove that word “couture” from your name, I’m sorry, u dont know anything about fashion for u put the word “couture” in ur brand name.

    • Ama

      August 10, 2015 at 9:37 pm

      But you didn’t offer any suggestions as to how she can improve her brand or why she should remove “couture” from her name, just that you don’t like it.

    • Siana

      August 10, 2015 at 10:16 pm

      But bruno you are on point with this comment, Couture wetin? Mba asake, even her own oersonal dressing needs reevaluating, only the first dress does it for me here

    • love

      August 10, 2015 at 10:21 pm

      leave her alone, she is doing ok

    • W.Made

      August 11, 2015 at 11:50 am

      Couture means clothes that a famous designer makes for individual customers, or the design of these clothes

  2. Fabulous B

    August 10, 2015 at 9:13 pm

    Famous Alade market, allen avenue, ikeja. Nice

  3. Ides of March

    August 10, 2015 at 9:57 pm

    I feel like since the fabrics are so vibrant a less busy backdrop would have been great to draw the eyes to the fabric, such as the one where the model is standing in front of the red stall door. Also, if you’re going to be a global brand, you might want to subtly blur/shoot out of focus the “meat” in the background so as not to alienate a cross section of your demographic that may be vegetarian.

    • Passerby

      August 11, 2015 at 2:11 am

      Now idles of March this is intelligent and constructive critisim. You don’t even have to know about fashion to see the sense in what’s you’ve said.
      Very unlike Bruno Fierce who only knows how to throw negativity at everything. 99 percent of the time negative and mean. I’m so glad I don’t know him beyond the online trolling.

    • Lollyp

      August 11, 2015 at 1:49 pm

      Thank you Ides of March. . You basically took the words out of my mouth.(my feelings exactly)…Background is way too busy that it takes away the focus from the dress!!. While the designs are beautiful , the concept of the photo shoot is a complete hot mess!. .this is not creativity at all , and whomever came up with this idea should be fired!.

  4. love

    August 10, 2015 at 10:20 pm

    Well done asakeoge

  5. Estelle

    August 10, 2015 at 10:25 pm

    @ bruno pls what does d word mean. I beg tell me make I no go fall my hand 4 public.

  6. NaijaPikin

    August 10, 2015 at 10:55 pm

    Unfortunately i haven’t seen growth in her work. shes been designing for a while and her work still looks like someone who just started out.

    • najjagirl

      August 12, 2015 at 4:07 pm

      She has done better than some people who have collected BOI loan for their buz but busy using the money to travel to places they were dreaming of before and calling themselves a force.to.be reckoned.with all local champ.designers cos you have visited europe, dubai and las vegas they are parading like market women shouting about, sha pay your loans back, honestly Poverty is a bastard.

  7. tai omo yoruba nimi

    August 10, 2015 at 11:52 pm

    both odels did nothing for the clothes,,the expressions are just dead and no real fire or fierceness esp th esecnd model.she looks like she is angry. pls next time use ladies that look like proper models

  8. tai omo yoruba nimi

    August 10, 2015 at 11:55 pm

    yepa ..see typos oo..i meant both models

  9. Liz

    August 11, 2015 at 12:02 am

    Well-done girl!!!

  10. maromec

    August 11, 2015 at 1:22 am

    Which kind models be this

  11. Mogbo moya

    August 11, 2015 at 3:39 am

    Hmmmm…this is not couture. Aunty bisola my tailor from ajao estate can do this. It’s kinda tacky.

  12. Is that so now?

    August 11, 2015 at 3:50 am

    Now African models dare to take pictures in contrasting settings.. since when?? is that so now? Well since Karl Lagerfeld started taking African models and letting them pose in bidonville, streets, markets.. etc.. I don’t understand why Africans don’t have pride in their own things. same with the African materials. 10 years ago when I visited my relatives from U.K i would have jackets, dresses made from colorful African materials.. my cousins, relatives, in laws used to laugh at me and said.. these materials are for housemaid.. you need to buy real cloth like laces ..expensive laces: from London, Austria, Belgium and dress like a rich woman I am … but since Karl lagerfeld first held a fashion show mixing African cloth, and made it color in nice classy outfits.. now All of Africa from Senegal to Lagos, Zimbabwe to Mozambique… the African cloth is fashionable.. We Africans ..we have inferiority complex.. and we don’t pride what we have until a white man uses and makes it look good then we rush into it.. so is Kinky , nappy hair.. now it is the fashion.. pffffffffffffffffffffffffffff! no respect sometimes.. lets wake up and smell the coffee.. Africa has so many potentialities and we should not wait for other to experience it before we rush to it.. and making it valuable.. it is ours!!!

  13. princess Sophia

    August 11, 2015 at 5:03 am

    Beautiful designs but please, less concentration on the meat. biko

  14. bruno

    August 11, 2015 at 8:13 am

    meaning of couture is high sewing or high dress making.

    haute “couture” is high end fashion that
    is constructed by hand from start to finish, made
    from high quality, expensive, often unusual fabric
    and sewn with extreme attention to detail and
    finished by the most experienced and capable
    sewers, often using time-consuming, hand-
    executed techniques.

    To design
    couture, to become a couturier, one must be
    certified by the Chambre Syndicale de la Haute
    Couture and follow these rules:

    Design made-to-order for private clients, with
    one or more fittings.

    Have an atelier in Paris that employs at least
    15 people full-time.

    Each season present a collection comprised of
    at least 35 looks for both day and night.

    Nigerian designers are obsessed with that word “couture” is shows many nigerian designers know nothing about fashion.

    sorry, I am not bitter. my comments are usually constructive criticism. I didn’t call the designer of this collection a fool or an idiot or a goat. I criticised her for using the word couture in her brand name which is wrong. thank u.

    • Blessedheart

      August 11, 2015 at 1:30 pm

      Thank you. It’s good to see you criticising without insulting. I know what couture means now.

    • Passerby

      August 11, 2015 at 6:32 pm

      Bruno clap for yourself….Mr Couture lol!…..On a more serious note though…The tone of your criticisms is often mean and harsh. You’ve also made criticism your signature on bella Naija. Sometimes it’s ok to give people a break and appreciate their effort or hustle. You’re most definitely flawed and not perfect so quit giving others a hard time. It’s very off putting and says a lot about your own character.

      Take a cue from others and see the way they write even when they criticize. You don’t have to point blank call people names to be insulting or strip them of basic respect and dignity. A show of kind manners won’t kill you…..If you’re truly a happy or kind person you won’t be such a habitual cyber bully. Relax.

    • Fola

      August 12, 2015 at 1:53 pm

      Hi Bruno,
      Constructive criticism does not tear people down instead it shows you what you could have done better. The wikipedia page you went to copy and paste the meaning of couture from also says and i quote: ” the term can refer to the fashion houses or fashion designers that create exclusive and often trend-setting fashions, or to the fashions created.”. Please what do you do Bruno? i will like to know if you are successful at it? Because people that sound like you are often bitter unsuccessful people that can’t make head way with anything but always have an opinion when it comes to others.

  15. Reina de las fabricas

    August 11, 2015 at 8:50 am

    “Womenswear designer, AsakeOge Couture, was asked to represent DaViva fabric at the just concluded Africa Fashion Week London”
    The designer was asked to make a presentation let’s not forget that. The dress are beautiful with asymmetrical cuts and fits in the right places. I am particularly obsessed with the scenery. The portrayal of elegance in a market. The diva is not just a sassy woman, she can get her hand dirt when she has to. Excellent creation and as usual, beautiful prints form DaVivi

  16. Paloma

    August 11, 2015 at 10:17 am

    jt reading comments…

  17. justdeywakapass

    August 11, 2015 at 12:26 pm

    All i see is the UGLY pair of shoes worn by the dark (second) model. Nigerian designers need to invest in shoes and not ask their models to bring theirs from home. U need to understand that the clothes you make need to be worn with stunning shoes to complete the look. haba

  18. AD

    August 11, 2015 at 5:55 pm

    Is these clothes for mami market? I mean is it the fashion for shopping for meat? Is it d new fashion cos I just landed n I wanna go buy meat….#All I see is meat meat no matter what…..# dancing to this song…

    • Cocolette

      August 12, 2015 at 8:56 am

      [email protected] is it the fashion for shopping for meat.

  19. Christianise

    August 11, 2015 at 7:12 pm

    First of all , the word couture stands for (made to measure garments for a specific customer or customers ). Another it’s kinda like haute couture. Anyone study fashion design or into fashion will no that .However it started with a English couturier Charles Fredrick worth in France 1858; he started the couture house which later on other very successful designers become part of that house which is called “Le Chambre Syndicale de la Haute Couture ” which everyone knows now as haute couture. And you can only used that name if you are part of that house. Because it’s illegal to call yourself a couture designer unless you are part of that house….. will in France that is of course ,many people don’t understand that . However I don’t know if the word couture means something different in a different language because I know sometime certain word can mean something really bad depend on the language. But I can’t say anything bad about this designer style because I don’t know what her inspiration was or who her target market is. However I will say this you have great ideas but the fabrication is wrong because it’s very busy and all you can see its prints after prints even if your inspiration is Africa you can you could have mix the prints with some solid fabric it you bring the collection more attention and bring out the details in the designs.

  20. Fola

    August 12, 2015 at 1:54 pm

    Hi Bruno,
    Constructive criticism does not tear people down instead it shows you what you could have done better. The wikipedia page you went to copy and paste the meaning of couture from also says and i quote: ” the term can refer to the fashion houses or fashion designers that create exclusive and often trend-setting fashions, or to the fashions created.”. Please what do you do Bruno? i will like to know if you are successful at it? Because people that sound like you are often bitter unsuccessful people that can’t make head way with anything but always have an opinion when it comes to others.

  21. JenniferOgoo

    August 13, 2015 at 10:25 am

    I eat meat. Not a vegetarian but that sight is disgusting… Asakeoge,, please do an edit on that meat thingy…

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