Marketing and Brand Communications Director of Perfume Center of America (PCA Inc.), Alicia Davis is launching a new fragrance by FILA for men and woman. In this interview with In The Loop Radio 2000, she speaks candidly on her journey so far from her days in college/university to where she is now, working with artists signed to Diddy‘s Bad Boy Records, David Banner, America’s Next Top Model and many others.
On advertising and marketing advice for new comers;
Know your market, not every market is the same… Know how things are trending and changing than knowing what people except you to say to them. People want actual numbers and real time info to help them grow their business… You really have to stay ahead of the curve, so keep learning and if you don’t you won’t have clients.
Alicia also started an online magazine called Posh Pulse Magazine and shares marketing tips for anyone interested in running a successful marketing plan. She also speaks about social media marketing, the best times to post and knowing how to use hashtag. Should you flood other people’s timelines?
Watch the interview to find out.