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If a Doll can Do it, so can You! Barbie is now a Paid Social Media Influencer in Instagram



barbie_Screen Shot 2016-08-31 at 23.22.33_bellanaija

Barbie has had a lot of jobs—astronaut, presidential candidate, hairstylist, dog groomer, and now the world’s most iconic doll is now an official fashion blogger, otherwise known as a social media influencer – one who will charge for a promoted post.

However, in an age when a single postive post on the right Instagram can led to a product sell-out, Barbie rise to digital influencer on Instagram at @barbiestyle should come as little surprise.

At a Moschino show in custom Moschino outfits with Ken

At a Moschino show in custom Moschino outfits with Ken

The beloved doll created by Mattel was paid by Dyson to attend a conference in Hawaii earlier this month and promote its new Supersonic hairdryer. During the event, Barbie created sponsored content, which showed the doll using Dyson new dyer and attending the conference.

One of the images, which shows Barbie holding a compact at the event has over 41.9 thousand likes, which highlights Barbie’s growing influence.

The @BarbieStyle account has 1.5 million followers and looks more like an Instagram account for a celebrity than a doll.

The posts show Barbie at Coachella, attending photo shoots in Milan, and chilling with supermodels, as a glamour girl does. And now, thanks to a bit of marketing genius, Barbie is also name-dropping her favorite products.

“A core group within the Barbie design team saw an opportunity to show a beautiful, curated, behind-the-scenes look inside Barbie’s world,” said Kristina Duncan, Vice President of marketing communications for Barbie to WWD. “Barbie has always been a reflection of culture, and @BarbieStyle showcases her as an icon traveling the world, showing up in culturally relevant places and spaces.”

Mattel did not reveal how much Barbie was paid for the Dyson post, but her style Instagram account is overseen by a team of senior designers, who create her custom made outfits, design scaled sets and scout locations for her photoshoots. In addition, the team works with an in-house digital and marketing team alongside of publicity agency KCD.

Sources: Daily Dot, Fashion United, Instagram | @barbiestyle


  1. Me2me

    September 1, 2016 at 12:26 am


    • MurderSheWrote

      September 1, 2016 at 12:40 am

      Hmmm thank you o. Rubbish and nonsense

  2. Marlvina

    September 1, 2016 at 12:50 am

    Omo! Signs of the end time o! Who Barbie don epp sef?

  3. Tutu

    September 1, 2016 at 7:35 am

    This is genius. You’ve got to respect that they’ve been able to consistently build the brand of a doll to a house hold name for decades.

    • Igbeyinadun

      September 1, 2016 at 11:14 am

      I agree with you.

  4. Daniel

    February 16, 2017 at 4:40 pm

    I agree 100% @Tutu. Products would sure spread out because people don’t trust ads, they trust people. Really the way we advertise is gradually changing. Product recommendations by Social Media Influencers are like Word of Mouth on Steriods.

    At we belive this change will come sooner than later that is why we are a platform that connects businesses with social media influencers that helps them advertise their products and services on their social media accounts for small fee.

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