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‘Tale Means Business: 6 Years to Becoming

Tale Alimi



I grew up in a nice middle class home.

Growing up in a middle class family had its pros and cons.

The pros were:

  1. We had just enough to eat
  2. We had just enough clothes to wear
  3. We had a roof over our head
  4. We had a good enough school to attend
  5. We lived in a secure enough environment

In a country where over 70% of people live below one dollar a day, having those five things made you privileged.

I remember being driven around in my Dad’s staff car (official car in the military) and looking out of the window at the crowd in Oshodi(a busy area in Lagos) which was not so far from our home in Airforce base Ikeja and wondering why people had to go through so much stress to make a living.

Little did I know that some years later I would join that crowd as I made my way in life…

Which leads me to the cons:

  1. A false sense of security that made you want to stay safe and remain there forever.
  2. A fear of dreaming big and wanting more; you were already in the top 30% so what more could you want?
  3. Just enough became good enough.

One day I got fed up and told my sister that this was the curse of the middle class; just enough to keep you going, but never more than enough to give you the best life had to offer.

I wanted more.

My journey to searching for more led me through mountains, valleys, heart breaks and breakthroughs which mainly started to come when I developed a relationship with God and found my purpose.

6 years ago after a pseudo recovery from another heartache that life threw my way, I decided I was going to write a book.

For me, writing has always being therapeutic and the book was going to empower people to live their best lives and find their purpose.

5 years ago, I wrote a book with and about Mrs Tara Fela-Durotoye in what was supposed to be a series titled ‘The Empowering women series’. It was a great adventure, but distribution and awareness creation was a herculean task as social media had not opened up as it has now.

I shelved the series and kept on living my life and doing my work.

I knew I was going to write again. About what, I did not know.

As my work as a business coach progressed, I thought it was logical that I wrote a book about how to grow a successful business. However, I began to remember how I felt all those years when I said to myself; there has to be more!

I started remembering the questions I was asked by several people about how to find their work that they could make into a profitable passion. It became clear to me that people were looking to find their niche.

I kept that in mind, as something I would possibly write about to give people a practical guide to find their niche and turn it into a profitable passion.

However, I did not have a book title…..

Last year April, I began to feel restless. I had that same nagging feeling in my heart that there must be more. I realized once again that I was not living to my fullest potential.

I was letting fear rule again. The curse of the middle class was haunting me again…just enough was becoming good enough!

I took some time off to think, strategize and pray. One day, I woke up with a word in my heart: UPLEVEL!

I had never searched for that word before so I was curious. According to the urban dictionary, Uplevel means to grow in areas you have been previously stagnant.

I knew it was my word! I knew I had found my call to action. Most importantly, I had found my book title.

The other day, someone called me the Uplevel queen. I smiled because I realize one word has really made such a significant impact on my life and it is time for me to share it with the world.

Uplevel – find your niche, share your story, build your tribe and profit from your passion”.

My goal through the book is to take you on a journey to uplevel. I provide both inspiration and practical exercises that will guide you to find your niche, teach you how to craft a compelling story, show you how to build a tribe of raving fans and customers and then guide you to profit from you passion as you serve the world at your highest potential.

Uplevel is a call for you to raise your standards, to awaken that part of you that ‘life happened’ has shut down. It is also a practical guide to show you how to do this.

The book is slated to be officially available on the 6th of March 2017, however we have opened it for pre-orders for the next two weeks (13th to 28th of March) for people who want to enjoy the special privilege of getting it first at a discounted price and also get some special bonuses with it.

I will be doing free and exclusive uplevel book workshops in various cities in Nigeria. Our first workshop is slated for Sunday March 26th in Lagos and we already have some amazing brands partnering to make it an amazing experience.

If you pre-order the book, you will be on the priority sitting list. I want to go on this journey with you to Uplevel and I to be your partner, if you are ready to start the journey, you can learn more, watch videos and pre-order your copy of the book here.

It is your time to raise your standards and Uplevel!

'Tale Alimi is the CEO of Tale Alimi Global; a premium business coaching and strategy consulting boutique focused on working with visionary and forward thinking SME's to take their business from small to scale. She is the author of Uplevel-find your niche, share your story, build your tribe and profit from your passion( She has a Masters in Business Administration from Lagos business school, a certificate in personal coaching from the coaching academy UK. She recently became a social innovation fellow with the startingbloc institute in the United States. When she is not thinking about innovative business models, she is an avid long distance runner. Learn more about Tale Alimi Global:( Get daily business inspiration when you follow her on twitter ( and get an insight into her life on Instagram (


  1. Jaykay zieuwa

    February 17, 2017 at 10:29 pm

    I luvd this write up. Sb once we privileged ppl shld Neva complain. In a country like Nigeria, u r in luck if u fall into d category of d middle class citizen. Life is really hard out der. Besides d pros outweigh the cons and I think it’s a thing of mind if u settle for enough as good enough.

    • 'Tale Alimi

      February 18, 2017 at 8:17 pm

      Thanks for commenting.

  2. Omagold

    February 17, 2017 at 11:15 pm

    Awesome! Thank you 4 impacting d world with d investment of ur personality… luv u

  3. Adeola

    February 18, 2017 at 10:02 am

    Congrats Tale!

  4. missdodo

    February 18, 2017 at 2:53 pm

    Congrats Tale and I think you were apt on the “curse” of the middle class … but a lot of us are determined to break the “curse.” Nice write up and keep up the UPLEVEL!

    • 'Tale Alimi

      February 18, 2017 at 8:15 pm

      Thank you missdodo! Lets break it and live to our highest potential.

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