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#UnitedWeStand: Tara Fela-Durotoye, Oke Maduewesi, Others take a Stand Against Piracy in Nigeria

BellaNaija.com

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L-R: Oke Maduewesi, CEO Zaron Cosmetics; Minister of State for Industry, Trade and Investment, Aisha Abubakar; Tara Fela-Durotoye, CEO House of Tara International; Obi Asika

Beauty expert and Chief Executive Officer, House of Tara International, Tara Fela-Durotoye, on Friday urged the Federal Government to put strong policies in place, to protect the intellectual properties of locally made brands.

Tara Fela-Durotoye spoke on the sideline of the campaign against piracy, intellectual property theft and counterfeiting in Lagos with the theme: “United We Stand’’.

I was shocked that somebody called all the way from China to say her product was seen and it was fake.

People have been calling me in Nigeria here that my products are all over the market but they are counterfeit ones.

It is very painful that you spend your time, money, energy, invest all you have to create a brand and it is gone just like that.

I have to use my money to repair potholes on the roads leading to my office, I run on generator; I provide my own water and others and people fake them.

After all that, somebody would just come to pirate what you have slaved for, it is so sad,’’ she said.

She then explained that was why she decided not to sit back again and watch, adding that something must be done to make government do the needful.

“We cannot create brands and they go down the drain just like that,’’ she said.

Earlier, Oke Maduewesi, Chief Executive Officer of Zaron Cosmetics described piracy, counterfeiting, and intellectual properties as evil.

“If anybody steals what someone else slaved for and sells to make money, it is robbery.

They kill brands and government is campaigning for Small and Medium Enterprises (SME’s) in the country; war against corruption and still no strong policy for piracy,’’ she said.

5 Comments

  1. Yinka

    February 25, 2017 at 6:37 am

    Really!
    What has Tara been doing since inception…. STEALING too.

    Non of her products are her own IP. Does she have an R& D team..No.

    Her products are unnecessarily expensive and there is nothing proprietary- not even the packaging..: everything is common factory packaging.

    All these years she has been stealing from young girls saying she is empowering them- most of them could not even sell off the shit she made them buy to resell.

    Nothing innovative in her business- just buy from China and Corse-sell in nigeria and she will be charging price of. Companies with big expenditure budget for monumental marketing

    Everything is wrong when the connected wrongdoer suddenly gets hits. Now she can’t swallow her own medecine.

    I remember this same battle sleek had with fake products there was no Tara there to support them.

    Now it’s her turn she won’t let us hear word!

    • Corolla

      February 25, 2017 at 11:46 am

      Your comment is a load of baloney. It is totally unreasonable and weak AF!

      If she is operating on a contract manufacturing or private labeling basis, why would she need a R&D team? Contract manufactuers exist to take production development cost off businesses, so what are you on about? Her products are expensive? Really? Is anyone being forced to buy it? Every product has a target market, if you can’t afford it move on and but what you can afford.

      Your can never please people sa. You are actually chastising someone for speaking out against those harming her business? She was also not obliged to speak out when Sleek had issues. Who campaigns for a competitor? Would you ever see Pepsi would speaking out on behalf of Coca-Cola? Where is your brain?

      You absolutely made no sense today.

    • Corolla

      February 25, 2017 at 11:46 am

      *buy.

  2. Victor Adegoke

    February 25, 2017 at 10:39 am

    Piracy and stealing of intellectual Work is evil.

  3. bea

    February 25, 2017 at 5:27 pm

    Well I lend my voice to this cause. Hubby and I just spoke about the wedding party now. How can anyone allow that beautiful creative piece get pirated. Don’t peopl have any conscience? It’s just so unfair. I sincerely dont kno Tara or the stakeholders of the wedding party but it broke my heart to see that film pirated so yes I join this team to say No More Piracy in Nigeria

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