“Follow your passion is the stupidest advice ever” Dr Tayo Oyedeji speaks with Mr FAB on Under 40 CEOs | Watch on BN TV

This episode features Dr Tayo Oyedeji who was recently appointed Managing Director for Starcom MediaVest South Africa whilst also heading Publicis Media Africa and as at the time of the taping of this interview was the Managing Director for Media Perspectives Limited, a leading Media Independent in Nigeria.

He holds a degree in Mechanical Engineering from the University of Ilorin. He also holds a Doctorate in Media Management from the University of Missouri-Columbia, USA and an MBA in General Management from Oxford University, UK.

Tayo was also an Assistant Professor of Media Management and Economics at the University of Georgia, USA for three years, and is an accomplished media scholar whose research on branding and brand equity management has been published in reputable journals like the American Behavioural Scientists, The International Journal on Media Management, and The Journal of Media Business Studies.

Watch!