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‘Tale Means Business: You Need to Get Uncomfortable to Grow Your Business



Change is so uncomfortable!

They say change is the only constant thing in life, but the truth is we really don’t like change. Okay let me speak for myself, I really don’t like change.

Now. this is coming from someone who considers herself somewhat of an adventurist.

I enjoy telling stories of landing in a strange country the day after a major mosque had just being bombed and still feeling like a merry tourist. The truth is that these experiences are few and far between.

The reality is that predictability and routine is what makes life stable.

If you have run a business for a few years or a couple of years, you have found your rhythm, your mojo; your way of doing things that has created the results you have achieved so far.

It is usually a comfortable place to be, until something happens that rattles your comfort zone.

A few examples I have seen are:

Sales start to dwindle
You advertised the same way you have done, using the same methods you have used that have created some predictable results, but all of a sudden, things are not working out like they used to and then you enter panic mode!

Profits seem to disappear
You are actually making great sales. As a matter of fact, your alert per minute would beat my average running time per minute. However, at the end of the month, it seems like there is nothing to show for it. You crack your head trying to figure out what is going wrong and that when you get uncomfortable.

Great strategy but poor implementation
You are sure of what to do. You know your target market, you have done your research and you were so confident you will take your industry by storm. Alas, after several months of implementation, the results are cricket. You become confused and start to wonder: but you planned well, projected well, even hired people you thought were the right staff. At this point, nothing seems to be working, now you are confused.

The scenarios I shared above are real life situations that have happened with clients I have worked with.

When you are faced with such occurrences, you can either ignore them or hope things will sort themselves out hereby staying in your comfort zone. Or you can become uncomfortable and get help to make things right.

My team member wrote a few months ago about comfort zones; “your comfort zone is that comfortable place where dreams go to die”. That quote has stuck with me ever since, and when I want to stay in my comfort zone, I remind myself that the choice is either to grow or to die!

As a business owner, entrepreneur or CEO (chief everything officer), you need to get uncomfortable with the way things are if you want to grow your business.

The great Einstein told us that insanity is doing the same thing over and over again and expecting the same result. The truth is we find ourselves in this cycle because we are either:

  1. Afraid of change
  2. Afraid to admit we need help

I have found out that some of the most successful business owners I know are not afraid to seek help. They are willing to look foolish temporarily to get growth and progress.

As the year is coming to an end, you are probably already looking towards the new year, it might be time to eat ‘humble pie’ and admit areas of your business that needs change so you can reposition for a more successful 2018.

If you need help repositioning, we are currently doing a black Friday promo on our VIP sessions, you can see details HERE.

I will also be hosting savvy business leaders and owners to our annual free year end seminar on the 9th of December in Lagos. If you’d like to be one of the people we select, you can quickly register HERE.

'Tale Alimi is the Co-founder and current CEO of Owoafara, a fund matching and business support platform for African MSME's. She is also the Lead strategist of Tale Alimi Global; a strategy consulting boutique focused on working with visionary and forward thinking SME's to take their business from small to scale. She is the author of Uplevel and her latest book Small to Scale. She has a Masters in Business Administration from Lagos business school, a certificate in personal coaching from the coaching academy UK. She is a social innovation fellow with the startingbloc institute in the United States. When she is not thinking about innovative business models, she is an avid fitness enthusiast. Learn more about her new startup Owoafara:( Get daily business inspiration when you follow her on twitter ( and get an insight into her life on Instagram (


  1. Uloma Ashu

    November 24, 2017 at 7:30 pm

    Wow! Thank you Tale
    Very apt

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