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Samuel Onyemelukwe

Samuel Onyemelukwe is an African and Global media, entertainment and digital industry expert. Mr. Onyemelukwe has worked in media and entertainment in the U.S., Nigeria and Africa. He started his career at The Disney Company in Burbank California immediately after completing his Ba. In Fine Arts from The University of Southern California. After returning to The African Continent, in 2009, he joined Viacom Media as MTV Network, Business Development Manager, Nigeria, where he created campaigns for the likes of LG, Coca Cola, and Cadbury among many others. Mr. Onyemelukwe acquired a master license to Trace TV in West Africa in 2011 and is widely recognized for turning Trace into a market leader in the region. He has launched many popular TV channels such as, Trace Naija, Trace Jama and Trace Gospel on DSTV, and STV Music on Startimes. Mr. Onyemelukwe holds an MBA and an Ma. in Information Technology from Boston University. He is currently the Managing Director of Trace Anglophone West Africa.

Stories BySamuel Onyemelukwe

Features 1 year ago

Samuel Onyemelukwe: How Do Film and TV Production Companies Make Money?

On the surface, the movie industry appears hugely successful with promises of fame and money. From the big red-carpet movie premieres and award shows to the...
Features 3 years ago

Samuel Onyemelukwe: Do We Really Think Artistes Spend All Their Time Having Fun?

You can probably name more celebrities and music stars, faster than you can name prominent business people or politicians. And why not? They’re a lot more...
Features 3 years ago

Samuel Onyemelukwe: Identifying Opportunities in the Entertainment Industry

There is an assumption that the creative and media/entertainment industries are the same thing, but they are not. The creative industry is a range of economic...
Features 4 years ago

Samuel “Samo” Onyemelukwe: Coronavirus and the Nigerian Music Industry

On the 27th of February 2020, the Federal Ministry of Health confirmed the first case of COVID-19 in Nigeria. The World Health Organisation had declared the...

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Turn Up Your Pasta Game with Kikifoodies’ Delicious Stir-Fry Recipe

Nigerians’ Most Googled Songs of 2024: “I Don’t Care,” “Commas,” “Ozeba” & the Hits You Couldn’t Miss

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Star Features

#FeelLikeAChildAgain: Christmas Was A Season of Unbridled Joy for Tolulope Ekundayo

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Star Features

#FeelLikeAChildAgain: Christmas Was A Season of Unbridled Joy for Tolulope Ekundayo

How Kelly Praise Found Her Niche With Hand-Made Jewellery in Today’s “Doing Life With…”

#FeelLikeAChildAgain: Santa’s Sleigh Bells Were One of Haliyat Adewunmi’s Favourite Christmas Memories

#FeelLikeAChildAgain: Vanessa Martin Misses The Baby Treatments During Childhood Christmases

#FeelLikeAChildAgain: Kaife Adetayo Misses The Childlike Joy That Christmas Brings

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Samuel Onyemelukwe

Stories BySamuel Onyemelukwe