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Samuel Onyemelukwe

Samuel Onyemelukwe is an African and Global media, entertainment and digital industry expert. Mr. Onyemelukwe has worked in media and entertainment in the U.S., Nigeria and Africa. He started his career at The Disney Company in Burbank California immediately after completing his Ba. In Fine Arts from The University of Southern California. After returning to The African Continent, in 2009, he joined Viacom Media as MTV Network, Business Development Manager, Nigeria, where he created campaigns for the likes of LG, Coca Cola, and Cadbury among many others. Mr. Onyemelukwe acquired a master license to Trace TV in West Africa in 2011 and is widely recognized for turning Trace into a market leader in the region. He has launched many popular TV channels such as, Trace Naija, Trace Jama and Trace Gospel on DSTV, and STV Music on Startimes. Mr. Onyemelukwe holds an MBA and an Ma. in Information Technology from Boston University. He is currently the Managing Director of Trace Anglophone West Africa.

Stories BySamuel Onyemelukwe

Features 4 months ago

Samuel Onyemelukwe: Identifying Opportunities in the Entertainment Industry

There is an assumption that the creative and media/entertainment industries are the same thing, but they are not. The creative industry is a range of economic...
Features 8 months ago

Samuel “Samo” Onyemelukwe: Coronavirus and the Nigerian Music Industry

On the 27th of February 2020, the Federal Ministry of Health confirmed the first case of COVID-19 in Nigeria. The World Health Organisation had declared the...