ThisDay Africa Rises to Loud Applause in London

Posted on Wednesday, October 15th, 2008 at 1:57 AM


The trek from Abuja to Lagos to Washington DC all led to a dazzling climax at the Royal Albert Hall in London, the ThisDay Africa Rising campaign for 2008 has come to a close. The London event took place on the 14th of October 2008 featuring musical performances from superstars including Seal & Christina Aguilera alongside fashion from Nigeria’s best designers including Deola Sagoe, Lisa Folawiyo’s Jewel By Lisa & Fati Asibelua’s MOMO Couture. ThisDay also took this opportunity to launch its new glossy international publication, ARISE.

The event was a worthy close to an ambitious campaign.

Colin Powell unleashes 'Yahooze' alongside Olu Maintain

Colin Powell lets loose and unleashes ‘Yahooze’ alongside Olu Maintain

Now that its all over, Many will like to know if the campaign achieved its goal. Did these series of concerts significantly change perceptions of Nigeria?


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  • 11 Comments on “ThisDay Africa Rises to Loud Applause in London”

    • lila October 15, 2008 at 6:19 AM

      lol @ colin powell!

    • Joicee October 15, 2008 at 11:23 AM

      i´m sure colin powell does not know the idea behind the yahoozee dance.

    • Paul October 15, 2008 at 1:10 PM

      Colin Powell!!
      I’m still amazed, that guy seriously got down o!

    • tatafo! October 15, 2008 at 1:22 PM

      Yahoozee! lol @ Colin Powell

    • Temi October 15, 2008 at 3:40 PM

      I guess we can now say he condones internet fraud

    • Wadami October 15, 2008 at 3:50 PM

      This soooo interesting – I LOVE IT, but am just upset they keep saying he was ‘celebrating african culture”.. Yahooze is NOT African culture…Just a reallly fun hot song, we like to dance to!

    • Temi October 15, 2008 at 3:52 PM

      actually its “modern” african (nigerian) culture, whether we like it or not

    • tunde October 15, 2008 at 7:57 PM

      Look let me clarify, Yahoozie is about enjoying life to the MAX, nothing in the lyrics says do internet fraud or steal so therefore ppl stop going on about Yahoozie being bad……… YAHOOZIE till I DIE lol

    • Temi October 15, 2008 at 8:12 PM

      dude…nobody is condemning the song. its a fun song about yahoo yahoo. we all know that. & we all know where the money sang about in d song comes from, lets not act like we dont know

    • [...] can find more pics here. « Bella Naija – A website I’m very very [...]

    • Ayo October 16, 2008 at 4:34 PM

      Powell’s dance was apparently ‘well received’ I saw the pixs in some London papers