CNN Highlights Nigeria’s Hip-Hop Industry

Posted on Friday, May 8th, 2009 at 10:34 pm

By Louisa Olubukola Kinoshi

cnnThis video below has been floating around the blogosphere this week. CNN recently did a report on Nigeria’s hip hop industry noting that the industry is making more money in Africa than in America. The video features P-Square who is noted to have sold over 3 million records the first month their newest album came out! To put that into context, Kanye West’s 808’s & Heartbreak album has only sold 1.5 million copies according to Nielsen SoundScan. Apparently, Nigerian artists can make over $80,000 in a show in Nigeria yet American promoters sometimes offer them only $10,000 to do a show in the U.S. No wonder we don’t see a lot of Nigerian musicians in concerts in the U.S. However, if our  artists want to truly go international, they should still consider touring worldwide.

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18 Comments in 14 threads.»

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Comment by Dynamic Group
2010-01-21 20:22:48

Hi

P SQUARE,

NEED FOR YOUR ASSISTANCE

It a pleasure to speak, write to you this time.
The purpose of writing this note to you is to seek your assistance in the Entertainment Industry.
We are a group named Dynamic and we live in IB city, we specialize in Singing, Breaking etc.
we need your assistant monetarily. we want some one who can assist us and help us so that we can be some of those musicians out there.
We gathered together to be useful to the society but financially we are not Ok to pay the bills. Each of us are talented but we need to use this talent deliciously, but the fund is so difficult for us cause we are still schooling and Guardian are not well Ok for us to rely on as touching this aspect.
Pls sir we will need you to help us Sir. as you do for Us sir You will be Elevated in your Business and all your endeavors in life, you Will continue to go Higher the sky is your limit, you will be a pillar that will hold the Nation. God will continue to strengthen you it all your doing. and you will not regret it
Please we will be expecting to read your mail soon. and if we find favor in your side we will be very grateful Sir. Thanks sir.

Yours Faithfully
The Dynamic Group

 
Comment by ugbon
2009-05-11 04:36:04

nigeria should stand proud. it is great that they are making all this money but America is a different market. They are well known to many in Africa but in America Africans, are scattered. not to talk of Nigerians. The concentration of ppl is not the same. Which endorsements will they pick up here. They can’t expect to get so much when everyone doesn’t know who they are. if Promoter pay p squared de 80′000 the get in africa. Can promoters here fill a staduim to recoup the money. The 9ice concert last year how many ppl showed up? 2 face has been here, faze has been here, Asa has been here too. why is p-squaree expecting to get so much. it is better they focus on Africa and get the money since they feel they are two big for America. The reason artist come here (USA/ Europe) is for globalization. they want to reach their fans in other countries and get the international appeal. i am a fan of p-squared but they have to know the market they are gunning for.

 
Comment by Rebecca Roberts Subscribed to comments via email
2009-05-10 23:44:51

P-square is repping Niaja.
great ambassadors, well done guys.

 
Comment by Rebecca Roberts Subscribed to comments via email
2009-05-10 23:41:38

P-Square os repping us.
Great Niaja ambassadors well done guys.

 
Comment by Gbo Gbo Bigz Girls
2009-05-10 16:23:17

if i see another Christian Purefoy reporter walk in a market I will burn my tv…go Psquare!!

Comment by Lise Subscribed to comments via email
2009-05-15 14:04:17

ROOOOFL. I agree with you…

 
 
Comment by jegede sokoya
2009-05-09 20:57:23

strutting the African stage????

 
Comment by chayoma Subscribed to comments via email
2009-05-09 15:53:40

Abi ohh! this na big things poppin! Chale! No shaking.
But self, i no know say them they make such megabucks…..
Make them focus in Africa joo.
maybe i fit join them,become artiste. wetin una think?? lol.

 
Comment by silvabird
2009-05-09 07:33:04

Naija too much.How can they offer such chicken change to our artist?

watch movies here

 
Comment by shade
2009-05-09 05:42:57

Lmao…I thought I was the only one who feels that way about the guy.

 
Comment by KK
2009-05-09 03:44:09

i don’t believe these artistes need to try out the American market yet.
there is still so much of this continent to conquer.
all these rush to perform in beer parlours in America and Europe are often not productive.Not worth the effort and if same energy is channeled to organizing proper shows and even learning to improve their stage craft, it will be better.
most of these big artistes are all studio manipulated.no discernible talent on any musical instrument and with the advent of auto cue, no voice.i am tired of hearing “DJ, track 5, track 5″.

Comment by gdl
2009-05-14 01:07:47

I agree completely… they should continue working on their African fan base…

 
 
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